SEO Specialist

2 days, 7 hours ago
Full-time
Senior
Marketing and Growth
Apryse

Apryse

Apryse, previously PDFTron, is a global leader in document processing technology, offering tools for document viewing, annotation, processing, and conversion. Their market-leading SDK drives digital transformation with advanced features like data extra...

Internet Software & Services
201-500
Founded 1998
$71M raised

Description

  • Monitor organic search performance across products, use cases, industries, and priority developer queries.
  • Conduct keyword, query, search-intent, content-gap, and competitive research to identify visibility opportunities and underperformance.
  • Assess existing content and recommend pages to create, update, consolidate, reposition, or retire.
  • Build recurring performance reports that connect rankings, traffic, conversions, MQLs, pipeline, and bookings to recommended actions.
  • Analyze competitor visibility, content strategies, backlinks, citations, and positioning across search, AI answers, coding assistants, and developer-discovery channels.
  • Turn research into prioritized backlogs, SEO briefs, and recommendations for content, web, and marketing teams.
  • Partner with writers, web, development, and AEO teams to implement and validate content, technical, and off-site improvements.
  • Monitor Apryse’s visibility in AI search and LLM-generated answers, including mention rate, citation rate, position, and accuracy.
  • Conduct on-page and technical SEO reviews covering metadata, schema, internal linking, indexability, site architecture, crawling, and page performance.
  • Track completed work and refine future priorities based on measurable results.

Requirements

  • 5+ years of professional experience in SEO, organic growth, content strategy, or a related role.
  • Strong knowledge of keyword research, competitive analysis, content optimization, on-page SEO, internal linking, and technical SEO fundamentals.
  • Experience with Google Search Console, Google Analytics, Ahrefs, Semrush, Screaming Frog, or comparable tools.
  • Ability to interpret search and website data, identify meaningful patterns, and recommend specific actions.
  • Experience creating actionable SEO briefs and recommendations for writers, marketers, designers, and web teams.
  • Strong written communication skills for explaining complex findings to technical and non-technical stakeholders.
  • Familiarity with AI search platforms and LLMs, or the ability to develop this expertise quickly.
  • Ability to manage multiple research, reporting, and optimization priorities while focusing on business impact.
  • Experience in SDKs, APIs, developer tools, infrastructure, or technical B2B software is preferred.
  • Experience with developer-facing content, structured data, JavaScript SEO, international SEO, site migrations, or large content inventories is preferred.

Benefits

  • Competitive salary commensurate with experience and qualifications, with uncapped commissions.
  • Comprehensive company-paid health, dental, and vision coverage for employees and families.
  • Generous paid time off.
  • Remote role within eligible U.S. states, with an annual work-from-home allowance.
  • Ongoing learning and development support and career growth opportunities.
  • Choice of Windows or Mac hardware.
  • Autonomous, entrepreneurial, diverse, and inclusive work environment.

Interested in this position?

Apply directly on the company website

Apply Now

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