Mobile User Acquisition Manager (App Campaigns)

3 days ago
Full-time
Mid Level
Marketing and Growth
IDT

IDT

IDT Corporation provides innovative communications and payment services, connecting families, friends, and businesses globally with pioneering technologies and solutions.

Diversified Telecommunication Services
1K-5K
Founded 1990

Description

  • Execute and optimize paid campaigns across Google Ads, Meta, TikTok, Snapchat, Reddit, X, and other channels.
  • Develop channel strategies to support user acquisition targets, including CPI, CPA, and ROAS.
  • Analyze the performance funnel from impressions through installs, activations, and downstream conversions.
  • Plan and execute creative A/B tests and help establish a structured testing framework.
  • Monitor creative performance and assess the impact of user acquisition optimizations.
  • Identify performance improvement opportunities and translate insights into actionable decisions.
  • Collaborate with designers and creative teams to align ad assets with each app’s messaging and audience.
  • Research and test new acquisition channels, optimization strategies, creative concepts, and AI marketing tools.

Requirements

  • 3+ years of experience managing paid campaigns in a user acquisition or growth role.
  • Experience acquiring users for B2C mobile applications.
  • Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
  • Strong analytical skills with the ability to convert performance data into optimization decisions.
  • Fluent written and spoken English and Spanish.
  • Experience or interest in using AI tools for creative production, copywriting, campaign workflows, or performance analysis.

Benefits

  • Competitive salary with annual performance reviews.
  • Stable employment with long-term growth opportunities.
  • High-quality work hardware.
  • Continuous learning and career development opportunities.
  • Compensation for professional training, seminars, and conferences.
  • Employee referral rewards program.
  • B2B employment arrangement with gross compensation.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Creative Marketing Manager

Boosta 501-1000 information technology & services

Boosta is seeking a Creative Marketing Manager to own creative strategy and production for an AI-powered advertising platform, driving Meta campaign testing and performance optimization.

Facebook Ads
7 minutes ago

Digital Marketing Manager

Mitratech 1K-5K Professional Services

Mitratech is seeking a Paid Digital Marketing Manager to own and scale paid digital programs for its Workforce Compliance and HR Solutions portfolio, driving qualified demand, pipeline, and revenue in a B2B SaaS environment.

CRM Facebook Ads Google Ads HubSpot Keyword Research LinkedIn Ads Salesforce
1 hour, 22 minutes ago

Senior Social Creative & Conversion Manager

DC Thomson 1K-5K Media

Findmypast, part of DC Thomson, is seeking a Senior Social Creative & Conversion Manager to create social-first campaigns that grow audiences and drive registrations, trials, and subscriptions across its family-history products.

Content Marketing CRM Social Media Marketing TikTok
1 hour, 37 minutes ago

Performance Marketing Manager

SWORD Health 251-1K Health Care Providers & Services

Sword Health is hiring a Patient Success Manager in Germany to guide patients starting Kaia’s digital back-pain therapy and help shape patient support for the growing German team.

CRM HubSpot Salesforce
1 day, 1 hour ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers