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VP of Marketing - Head of Marketing

2 days, 5 hours ago
United States, Canada, United Kingdom
Full-time
Lead
Head of Marketing
Marketing and Growth
Content Marketing Copywriting TikTok
Apply Now

Hyprwork

Hyprwork says it helps ecommerce businesses rapidly scale using advertorials and funnels. Its LinkedIn description says it is a multi-8-figure direct-to-consumer health e-commerce company focused on health, wellness, and performance products.

Online and Mail Order Retail
51-200
Founded 2020
View All Jobs 5

Description

  • Own marketing strategy, budget allocation, customer acquisition and retention strategy, and the marketing P&L across the portfolio.
  • Set annual and quarterly marketing plans and defend them with the executive leadership team.
  • Lead the performance marketing function across Meta, Google, Native, AppLovin, and TikTok through five channel pod leads.
  • Set acquisition targets, CAC and LTV thresholds, and channel diversification strategy to keep paid growth sustainable.
  • Own the creative production engine and hold the Creative Manager accountable for throughput, win rate, quality, and testing velocity.
  • Set creative strategy that supports paid media scaling and gives channel pods enough winning assets to grow revenue.
  • Own brand identity, lifecycle and retention programs, RejuvaCare+ membership marketing, content, PR, and customer marketing.
  • Manage and develop the current marketing leadership layer, including pod leads and creative directors.
  • Build the next generation of marketing leaders and own hiring, performance management, and org design within marketing.
  • Partner cross-functionally with operations, CX, revenue operations, supply chain, finance, technology, and people and culture.
  • Work directly with the CEO and outgoing CMO/founder advisor during the transition and earn full operating autonomy over time.
  • Partner with founders on portfolio strategy and lead the marketing execution for new brand launches and acquisitions.

Requirements

  • 7+ years in DTC marketing leadership, including at least 3 years as a CMO, VP of Marketing, or Head of Marketing.
  • Experience at a DTC business doing $30M+ in annual revenue, ideally in health and wellness, supplements, beauty, or regulated consumer verticals.
  • Proven track record scaling a DTC business through paid acquisition with direct accountability for revenue, CAC, and LTV.
  • Hands-on experience managing a creative production function, including throughput, win rate, and testing velocity.
  • Experience leading and developing senior marketing leaders across performance, creative, and brand functions.
  • Prior experience working alongside founders or executive sponsors in a scaling business.
  • Deep fluency in DTC marketing metrics and economics, including CAC, LTV, contribution margin, payback windows, retention curves, channel attribution, and brand health.
  • Strong people leadership at executive scale, with the ability to diagnose and address clarity, capability, or will issues.
  • Clear, direct communication and the ability to brief executive leadership precisely.
  • Hands-on executive mindset with comfort reading dashboards, joining retros, challenging creative briefs, and operating transparently with founders.

Benefits

  • Executive-level compensation of $18,000 to $25,000 USD per month base.
  • Performance bonus tied to company outcomes.
  • Direct partnership with deeply engaged founders during the transition.
  • Full ownership of a marketing function in a business scaling toward a multi-brand portfolio.
  • A built and running team that is ready for the next leadership layer.
  • Opportunity to lead a career-defining seat with significant scope and autonomy.

Interested in this position?

Apply directly on the company website

Apply Now

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