Senior Direct Response Funnel Copywriter & Strategist

11 hours, 5 minutes ago
Full-time
Senior
Marketing and Growth

Hyprwork

Hyprwork says it helps ecommerce businesses rapidly scale using advertorials and funnels. Its LinkedIn description says it is a multi-8-figure direct-to-consumer health e-commerce company focused on health, wellness, and performance products.

Online and Mail Order Retail
51-200
Founded 2020

Description

  • Own post-click funnel strategy across ads, presells, sales pages, checkout, and upsells.
  • Research customers, competitors, market sophistication, objections, and buying triggers.
  • Form and document testable hypotheses tied to funnel constraints and success metrics.
  • Write and optimize complete funnels, including advertorials, quizzes, sales pages, checkouts, upsells, and downsells.
  • Evaluate and recommend changes to offers, pricing, bundles, guarantees, subscriptions, and funnel sequencing.
  • Monitor conversion, AOV, revenue per visitor, margins, refunds, and other performance metrics after launch.
  • Maintain a searchable archive of tests, results, learnings, and reusable frameworks.
  • Build AI-assisted systems for research, copy development, analysis, quality control, and documentation.
  • Collaborate with founders, media buyers, designers, analysts, and future writers.
  • Gradually take full ownership of funnel copy and develop processes and writers beneath the role.

Requirements

  • Several years of professional direct-response copywriting experience on real offers with meaningful traffic.
  • Portfolio demonstrating both long-form and short-form funnel copy for cold traffic.
  • Experience writing complete funnels, including advertorials, listicles, quizzes, sales pages, checkouts, and post-purchase upsells.
  • Proven measurable results in revenue, conversion rate, AOV, revenue per visitor, upsell rate, or contribution margin.
  • Experience in health, wellness, supplements, or another claims-sensitive category.
  • Strong understanding of customer awareness, market sophistication, mechanisms, proof, objections, offers, and risk reversal.
  • Ability to conduct deep customer research and translate findings into persuasive hypotheses and copy.
  • Fluency with funnel economics, testing methodology, performance data, and distinguishing meaningful evidence from noise.
  • Demonstrated use of AI in real research, writing, or analysis workflows.
  • Ability to challenge weak briefs, communicate across teams, and consistently overlap from 8:00 a.m. to 12:00 p.m. EST.
  • Experience with high-volume paid traffic, multi-brand environments, subscriptions, CRO agencies, or copy systems is preferred.

Benefits

  • Fully remote, async-first senior role with ownership of a core business function.
  • Paid time off and monthly wellness stipend.
  • Medical insurance support.
  • Company-funded computer allowance after a tenure milestone.
  • Birthday gift card and in-country meetup allowance.
  • Participation in company-funded leadership offsites.
  • Direct founder access, training, research, funnel data, and a high-volume testing environment.
  • Opportunities to progress into funnel leadership, conversion, or brand operations roles.

Interested in this position?

Apply directly on the company website

Apply Now

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