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Chief Marketing Officer (CMO)

4 hours, 40 minutes ago
Mexico, Argentina, Brazil, Lithuania, Poland, Portugal
Full-time
Lead
Head of Marketing
Marketing and Growth
Content Marketing Copywriting TikTok
Apply Now

Hyprwork

Hyprwork says it helps ecommerce businesses rapidly scale using advertorials and funnels. Its LinkedIn description says it is a multi-8-figure direct-to-consumer health e-commerce company focused on health, wellness, and performance products.

Online and Mail Order Retail
51-200
Founded 2020
View All Jobs 5

Description

  • Own marketing strategy, annual and quarterly planning, and the marketing P&L across the Hyprwork portfolio.
  • Lead performance marketing strategy across Meta, Google, Native, AppLovin, and TikTok through five channel pod leads.
  • Set acquisition targets, CAC and LTV thresholds, channel diversification strategy, and operating standards for scalable paid growth.
  • Own the creative production function, holding the creative team accountable for throughput, quality, and win rate.
  • Set creative strategy to support testing velocity and revenue growth across paid channels.
  • Own brand direction, lifecycle and retention programs, RejuvaCare+ membership marketing, content, PR, and customer marketing.
  • Manage and develop the existing marketing leadership layer, including hiring, performance management, and org design.
  • Partner cross-functionally with Operations, CX, Revenue Operations, Supply Chain, Finance, Technology, and People and Culture.
  • Work closely with the CEO and outgoing CMO to build trust, align on strategy, and transition into full decision-making ownership.
  • Support portfolio expansion by partnering on strategy and leading marketing execution for new brand launches and acquisitions.

Requirements

  • 7+ years of DTC marketing leadership experience.
  • At least 3 years as a CMO, VP of Marketing, or Head of Marketing at a DTC business with $30M+ in annual revenue.
  • Experience scaling a DTC business through paid acquisition with direct accountability for revenue targets, CAC, and LTV economics.
  • Hands-on experience managing a creative production function, including throughput, win rate, and testing velocity.
  • Experience leading and developing senior marketing leaders across performance, creative, and brand functions.
  • Prior experience working alongside founders or executive sponsors in a scaling business.
  • Deep fluency in DTC marketing metrics and economics, including CAC, LTV, contribution margin, payback windows, retention curves, channel attribution, and brand health.
  • Strong people leadership skills at executive scale with the ability to diagnose performance issues and build high-performing teams.
  • Clear, direct written and verbal communication skills.
  • Experience in health and wellness, supplements, beauty, or regulated consumer verticals is ideal.
  • Experience operating in a high-founder-involvement environment is preferred.

Benefits

  • Executive-level compensation of $18,000 to $25,000 USD per month base.
  • Performance bonus tied to company outcomes.
  • Direct partnership with deeply engaged founders.
  • Full ownership of a marketing function in a rapidly scaling business.
  • Opportunity to help build a multi-brand portfolio.
  • An established team that is already running and ready for senior leadership.
  • A career-defining leadership role.

Interested in this position?

Apply directly on the company website

Apply Now

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