Senior Manager, Global Event Marketing

1 month ago
Full-time
Lead
Sales and Business Development
Hootsuite

Hootsuite

Hootsuite is the world's most widely used social media management tool, offering scheduling, content creation, analytics, and social listening in one platform. It helps businesses manage social media campaigns across multiple networks with advanced fea...

Media
10K-50K
Founded 2008
$315M raised

Description

  • Develop and lead Hootsuite’s global events strategy to support net-new pipeline generation, customer retention, customer expansion, and brand awareness.
  • Oversee planning and execution of owned and sponsored in-person events in partnership with marketing and sales leaders.
  • Hire, lead, coach, and develop a team of experiential marketers.
  • Manage the event marketing budget and allocate resources to maximize ROI while following internal procurement and accrual processes.
  • Build a framework for measuring event ROI and pipeline impact, then analyze performance data and present insights to executives.
  • Work with the sales organization to ensure event-generated leads and expansion opportunities are followed up on effectively.
  • Drive 360° event promotion across customer marketing, organic social, paid media, print collateral, and partner promotions.
  • Partner with global sales on event sponsorship opportunities and develop a consistent sponsorship decision-making framework aligned to company values and brand.
  • Collaborate with product marketing, brand, and corporate communications teams on launch events, partner announcements, brand announcements, and earned speaking opportunities.
  • Source, manage, and direct external event agencies and regional contractors, including creative direction, scope, and budget ownership.

Requirements

  • 12+ years of marketing experience in enterprise SaaS and/or B2B.
  • 5+ years of experience managing events.
  • Experience managing agencies, contractors, and freelancers.
  • Strong collaboration and teamwork skills.
  • Experience with process and project management for timelines and execution.
  • Creative and innovative approach to marketing challenges.
  • Strong decision-making skills.
  • Strong problem-solving skills with an organized, root-cause-oriented approach.
  • Open to remote work in Canada and the USA where legally eligible, or hybrid work near Toronto or Vancouver offices.

Benefits

  • Remote work available in Canada and the USA, with a hybrid option near Toronto or Vancouver.
  • Canada salary range of $116,100 to $162,700 CAD.
  • US salary range of $125,300 to $175,500 USD.

Interested in this position?

Apply directly on the company website

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