Staff Product Manager - WhatsApp

20 hours, 52 minutes ago
Full-time
Lead
Product Management
HighLevel

HighLevel

HighLevel provides an all-in-one sales and marketing platform that agencies can white label and resell, offering tools and resources designed to help businesses consolidate their marketing efforts and achieve their growth objectives.

Internet Software & Services
251-1K
Founded 2018
$60M raised

Description

  • Define and drive the vision, roadmap, and success metrics for the WhatsApp product across onboarding, templates, Flows, Calling, AI, and monetization.
  • Make onboarding self-serve and fast, including embedded signup, number and business verification, multi-WABA, and Coexistence.
  • Own deliverability and account health, including quality ratings, messaging limits, and message-failure taxonomy.
  • Own the template lifecycle, including approvals, rejections, quality-based pausing, rich formats, localization, and pre-approved templates.
  • Own WhatsApp Calling on WebRTC end to end, including the softphone experience, call permissions, recording, transcripts, and call-quality instrumentation.
  • Own WhatsApp Flows, including Flow JSON authoring, endpoint-backed data exchange, encryption key management, and publishing.
  • Drive Conversation AI, WhatsApp bots, and Voice AI, including guardrails, language coverage, handoff rules, and per-conversation cost metering.
  • Own monetization, including subscription and usage pricing, credit lines, wallet accuracy, reselling markups, and discount programs.
  • Partner directly with Meta to secure private betas, resolve policy issues, influence the roadmap, and manage partner-funded development programs.
  • Prototype ideas, run customer discovery, and collaborate with Design, Product Marketing, Support, Implementation, RevEx, and Finance to improve activation, retention, packaging, revenue, and support efficiency.
  • Lead major platform migrations across the installed base with clear migration and communication plans.

Requirements

  • 8+ years of product management experience owning complex B2B SaaS, messaging, communications, AI, automation, CRM, or platform products.
  • Experience in a senior IC product role such as Staff, Principal, or Lead PM.
  • Deep understanding of the WhatsApp Business Platform, or strong fluency in adjacent messaging, CPaaS/BSP, conversational AI, or telephony domains.
  • Working knowledge of real-time voice, including WebRTC and VoIP call quality.
  • Technical fluency with APIs, webhooks, LLM behavior, rate limits, retries, observability, and scalability.
  • Comfort operating on top of a third-party platform you do not control.
  • Strong grasp of usage-based monetization, including rate cards, margin mechanics, wallet and credit-line architecture, and billing accuracy.
  • Hands-on prototyping ability and a habit of conducting customer interviews.
  • Strong analytical skills, including defining metrics, writing SQL, and diagnosing funnel drop-offs.
  • Experience in high-growth international markets, particularly LatAm, India, or SEA.
  • Excellent written communication and high ownership in a fast-growth, remote-first environment.
  • Bonus: Experience with Cloud API, Marketing Messages Lite, embedded signup, or WABA operations.
  • Bonus: Experience with WebRTC, SIP, call recording, number provisioning, or telecom compliance.
  • Bonus: Experience building AI agents, voice bots, or virtual receptionists.
  • Bonus: Experience with content-approval or moderation pipelines.
  • Bonus: Experience with usage-based pricing, multi-currency billing, or credit lines.
  • Bonus: Experience shipping breaking platform changes across a large live installed base.

Benefits

  • Remote-first work environment.
  • Opportunity to join a well-funded and profitable company.
  • Opportunity to learn the intricacies of scaling a B2B SaaS startup.
  • Opportunity to build impactful products used by a large global customer base.
  • Fast execution culture that ships products in weeks rather than quarters.
  • Strong focus on team well-being and continuous improvement.
  • Equal Opportunity Employer policy.

Interested in this position?

Apply directly on the company website

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