Senior Product Manager - Workflow Core

1 month, 2 weeks ago
Full-time
Senior
Product Management
HighLevel

HighLevel

HighLevel provides an all-in-one sales and marketing platform that agencies can white label and resell, offering tools and resources designed to help businesses consolidate their marketing efforts and achieve their growth objectives.

Internet Software & Services
251-1K
Founded 2018
$60M raised

Description

  • Own key parts of the Workflows product experience across activation, builder usability, execution reliability, and long-term engagement.
  • Identify funnel gaps from workflow creation through execution and improve activation and adoption rates.
  • Drive initiatives that reduce time to value and help users launch their first meaningful automation faster.
  • Lead efforts to increase retention and make workflows a high-usage, return-worthy product.
  • Simplify complex workflow concepts, refine the UI, and reduce friction in critical user paths.
  • Expand templates, hotlinks, suggested workflows, and other entry points to bridge user intent and execution.
  • Analyze support tickets and user feedback to identify confusion points and product issues.
  • Prioritize, track, and manage new workflow feature requests through timely execution.
  • Collaborate with CRM, Reporting, Payments, AI, Integrations, design, and engineering teams on cross-functional workflow improvements.
  • Track product metrics, funnels, and usability bottlenecks to inform optimization opportunities.

Requirements

  • 8+ years of product management experience, ideally in SaaS or automation platforms.
  • Proven track record of shipping complex, user-facing features in a fast-paced environment.
  • Experience owning large-scale, customer-facing product platforms.
  • Experience with workflow automation tools or CRM platforms is a plus.
  • Strong understanding of workflow builders, automations, and no-code or low-code platforms.
  • Experience working with product funnels such as activation, retention, and time to value.
  • Ability to identify UX friction points and translate support or user feedback into product decisions.
  • Experience partnering with engineering on large-scale frontend and backend architecture, especially builder-like UIs.
  • Experience running feature discovery and validation loops with beta users.
  • Ability to write clear, structured PRDs and communicate roadmap tradeoffs to stakeholders.
  • Experience analyzing product data using tools like Superset, Pendo, or Tableau is a plus.

Benefits

  • Remote-first work environment.
  • Opportunity to work at a well-funded and profitable company.
  • Fast-moving, lean product culture that ships in weeks rather than quarters.
  • Strong focus on employee well-being.
  • Opportunity to learn how to scale a B2B SaaS startup and build impactful products.
  • Equal Opportunity Employer status.

Interested in this position?

Apply directly on the company website

Apply Now

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