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Head of Content- Health & Wellness

1 month, 1 week ago
United States
Full-time
Lead
Content Strategist
Technical Writing and Documentation
Influencer Marketing Instagram API Keyword Research SEO TikTok
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Hi-Altitude Brands

Hi-Altitude Brands

Hi-Altitude Brands specializes in developing and nurturing iconic brands by combining strategic insight with creative execution, all while operating from their base in Los Angeles.

Media
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Description

  • Translate the VP of Brand’s awareness strategy into an executable organic content roadmap across social, editorial, and community channels.
  • Own the organic content engine across Instagram, TikTok, YouTube, and Facebook, producing 20-25 platform-native pieces per week at scale.
  • Manage the Social Media Manager and Content Creator to deliver video, static, and carousel content.
  • Build the editorial content strategy and own the blog calendar end to end, including topic planning, briefs, assignments, edits, and publishing.
  • Develop ingredient storytelling and clinical narrative content that supports the brand’s health and wellness positioning.
  • Build customer community and direct audience engagement programs, including live sessions, AMAs, Q&As, and UGC amplification.
  • Oversee iHUT and customer testimonial programs to generate authentic content assets and product feedback.
  • Build in-house content studio capabilities, production workflows, and asset libraries to support high-volume content creation.
  • Manage and grow a content team while creating review and feedback processes that balance quality and speed.
  • Partner cross-functionally with influencer, creative, copy, product marketing, insights, SEO, and GEO teams to improve content performance.

Requirements

  • 7-10+ years building organic content programs at DTC consumer brands in health, wellness, beauty, or consumables.
  • Hands-on portfolio of platform-native content that earned organic reach and built an audience without paid distribution.
  • Proven ability to scale a content team and drive high-volume output across Instagram, TikTok, YouTube, and Facebook.
  • Editorial leadership experience, including blog calendar ownership, long-form content strategy, and content production workflows.
  • Community-building experience across social platforms; exposure to Reddit, Discord, or Substack is preferred.
  • Strong understanding of FTC compliance for supplement, health, or wellness content.
  • Experience partnering with creative, copy, and influencer functions in a high-velocity content environment.
  • Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA is preferred.
  • Strong cross-functional collaboration skills across brand, creative, copy, influencer, SEO, and related teams.
  • Ability to work as a hands-on content builder who can both produce content and elevate the work of others.

Benefits

  • Competitive base salary of $176,000-$197,000+ with performance bonus.
  • Flexible time off plus 9 annual company holidays.
  • Your birthday is a paid vacation day.
  • 100% company-paid medical, dental, and vision insurance.
  • 100% company-paid life insurance and short-term disability coverage.
  • 3% employer contribution to 401(k) regardless of employee participation.
  • $1,200 annual work-from-home stipend.
  • Professional development fund for employees.
  • Calm app subscription, pet insurance, monthly product samples, team discounts, and employee recognition rewards.
  • Matching charitable contributions up to $2,500/year and a fully remote work environment.

Interested in this position?

Apply directly on the company website

Apply Now

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