Growth Marketing Manager

1 day, 5 hours ago
Full-time
Mid Level
Marketing and Growth
HappyCo

HappyCo

HappyCo provides an AI-powered platform designed to centralize and optimize maintenance operations for multifamily properties, enabling real-time inspection, monitoring, and management of business assets to enhance resident satisfaction and operational...

Professional Services
51-250
Founded 2012
$12M raised

Description

  • Design and execute growth strategies across the full funnel to increase leads, demos booked, opportunities created, and revenue contribution.
  • Launch and scale outbound marketing support, paid acquisition campaigns, and account-based marketing programs for enterprise accounts.
  • Develop and improve nurture sequences and lifecycle email programs.
  • Manage and optimize paid media campaigns across platforms such as LinkedIn and Google.
  • Own budget allocation and performance optimization across acquisition channels.
  • Test new acquisition channels and emerging platforms to improve CAC and conversion efficiency.
  • Improve website conversion rates through testing, CRO, and funnel drop-off analysis.
  • Monitor intent signals, activate high-intent audiences, and optimize demo booking flows and sales handoff.
  • Track attribution and performance across channels and build reporting tied to revenue outcomes.
  • Partner with Sales, Product Marketing, Content, and Marketing Operations to align targeting, messaging, tracking, and reporting.

Requirements

  • 4 to 7 years of experience in growth marketing, performance marketing, or demand generation.
  • Experience running paid media campaigns with clear ROI accountability.
  • Strong understanding of marketing funnels, buying committees, and pipeline mechanics.
  • Proven ability to connect marketing efforts to revenue outcomes.
  • Comfort collaborating closely with sales and cross-functional teams.
  • Proficiency with HubSpot and Salesforce.
  • Analytical mindset with a bias toward action and experimentation.
  • Experience in B2B SaaS (preferred).
  • Familiarity with proptech or multifamily real estate (preferred).
  • Experience supporting outbound motions at scale or working in fast-paced, experimentation-heavy environments (preferred).
  • Strong copywriting instincts for conversion-focused messaging (preferred).

Benefits

  • Work from anywhere in a flexible, supportive company culture.
  • Unlimited vacation time.
  • Generous paid parental leave.
  • Competitive and equitable pay, including stock options.
  • Monthly stipends for wellness and home office expenses.

Interested in this position?

Apply directly on the company website

Apply Now

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