Senior Product Manager, Website

3 weeks ago
Full-time
Senior
Product Management
Greenlight

Greenlight

Greenlight is a financial technology company offering a debit card and money app for families, empowering parents to raise financially smart kids through smart spending and investing.

Capital Markets
251-1K
Founded 2014
$556M raised

Description

  • Own the website product strategy, vision, and prioritized roadmap in partnership with Marketing, Brand, Engineering, Design, and Analytics.
  • Lead a product development team to deliver against the website vision and user and business outcomes.
  • Design and run A/B and multivariate tests across marketing pages, signup flows, onboarding, and upsell experiences.
  • Build and maintain a structured experimentation backlog informed by analytics, user behavior, and growth hypotheses.
  • Develop and lead the full-funnel conversion rate optimization roadmap.
  • Own the Contentful CMS strategy, including content architecture and structured content models that enable non-technical teams to self-serve.
  • Manage the MarTech stack, including tracking implementations, tag management, analytics instrumentation, and data integrity across tools.
  • Partner with Marketing Ops to evaluate, integrate, and optimize personalization, SEO, testing, and analytics tools.
  • Define, monitor, and report key website KPIs and downstream retention metrics to leadership.
  • Manage Shopify site, apps, and funnel optimizations for ecommerce.

Requirements

  • 6–8+ years of product management experience.
  • At least 3 years owning a consumer-facing website in fintech, consumer SaaS, or a high-growth B2C company.
  • Specialized experience in conversion rate optimization, product growth, and performance UX.
  • Hands-on experience with Contentful, including content modeling and structured content design.
  • Deep expertise with Optimizely or a comparable experimentation platform.
  • Proven track record of driving conversion improvements through experimentation.
  • Ability to work with analysts or write SQL to pull and interpret behavioral data.
  • Proficiency with Mixpanel or a similar product analytics tool.
  • Strong technical understanding of basic web and front-end technologies and experimentation best practices.
  • Hands-on experience managing MarTech stacks and marketing tracking implementations.
  • Background in consumer fintech or family-oriented products is preferred.
  • Experience in a subscription or freemium business model with trial-to-paid conversion is preferred.

Benefits

  • Medical, dental, vision, and HSA match.
  • Paid life insurance, AD&D, and disability benefits.
  • Traditional 401(k) with company match.
  • Unlimited PTO plus paid company holidays and pop-up bonus holidays.
  • Professional development stipends and mental health resources.
  • 1:1 financial planners and fertility healthcare.
  • 100% paid parental and caregiving leave, plus cleaning service and meals during leave.
  • Flexible work-from-home options, with both remote and in-office opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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