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Marketing Lead

9 hours, 3 minutes ago
Philippines
Full-time
Junior
Marketing Manager
Marketing and Growth
Apply Now
GoTyme Bank

GoTyme Bank

GoTyme Bank offers personalized banking with human customer service, free transfers, Go Rewards points, and a 4% p.a. interest rate on savings.

Banks
51-250
Founded 2022
View All Jobs 5

Description

  • Design and execute marketing experiments and pilot programs for new segment-specific offers and campaigns.
  • Manage the day-to-day operations of experiments and pilot runs, ensuring quick turnarounds and iterative improvements.
  • Define success metrics and evaluate results to determine whether initiatives are viable for large-scale adoption.
  • Gather qualitative and quantitative feedback from experiments and pilots to refine segment strategy.
  • Maintain organized documentation of experiment and pilot results.
  • Contribute to the development and refinement of customer segments and segmentation frameworks.
  • Identify untapped customer segments and growth opportunities.
  • Act as the subject matter expert for mass execution teams such as Growth and CLM to preserve strategic intent during scaling.
  • Consolidate learnings into actionable insights for the broader team.
  • Identify opportunities to improve execution processes, reporting, market awareness, and competitive positioning.

Requirements

  • At least 2 years of marketing experience, preferably in a B2B2C environment.
  • Prior experience in a marketing role is required.
  • Experience in campaign execution and cross-functional coordination.
  • Strong organizational, project management, and analytical skills.
  • Ability to support segmentation strategy and planning.
  • Experience working in a fast-paced, execution-oriented environment is preferred.
  • Familiarity with market trends and competitive positioning is preferred.

Benefits

  • Competitive benefits package.
  • Flexible work arrangements.
  • Remote-first work culture.
  • Professional environment that encourages diversity and innovation.
  • Opportunity to contribute to employee financial wellness and inclusion.

Interested in this position?

Apply directly on the company website

Apply Now

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