GoodLeap

GoodLeap is a leading fintech for sustainable home solutions, offering a one-stop point of sale solution for eco-friendly upgrades with flexible payment options to make sustainable living more accessible and affordable.

Capital Markets

Financials

1K-5K (1300)

Founded 2003

6 open positions

Links

View All Jobs

Senior Product Marketing Manager

2 months, 3 weeks ago

United States

Full-time

Senior

Product Marketing Manager

Product Management

Apply Now

GoodLeap

Capital Markets

1K-5K

Founded 2003

View All Jobs 6

Description

Own and execute go-to-market strategies for B2B payments technology and financing products, with expanding responsibility for new SaaS capabilities.
Develop differentiated product positioning and messaging across payments acceptance, financial workflows, and business operations.
Partner with Product, Sales, Customer Success, and Creative to align product strategy, customer needs, and commercial execution.
Support early-stage SaaS go-to-market planning, including positioning, messaging, and launch readiness.
Lead cross-functional launches and adoption campaigns for product features, programs, and releases.
Collaborate with Marketing and Sales on integrated campaigns across lifecycle marketing, demand generation, and customer communications.
Test and optimize messaging, channels, and tactics to improve adoption, usage, and revenue impact.
Enable Sales and Account teams with pitch decks, competitive positioning, customer-facing assets, and training materials.
Support acquisition, activation, and expansion motions across contractor, SMB, enterprise, and strategic partner segments.
Define KPIs, analyze performance, and use insights to continuously improve go-to-market execution.
Conduct customer, market, and competitive research to inform positioning and influence roadmap decisions.

Requirements

7+ years of experience in B2B or B2B2C product marketing.
4+ years of highly relevant experience in fintech, merchant services, payments technology, or financial services platforms preferred.
Strong understanding of merchant services or B2B payments, financing products, and the operational needs of home improvement trade businesses.
Experience supporting early-stage or evolving product lines and contributing to go-to-market strategy before full launch.
Proficiency with product marketing, analytics, and campaign tools.
Highly analytical with strong storytelling, positioning, and messaging skills.
Excellent communication, collaboration, and stakeholder management abilities.
Comfortable working in fast-paced, high-growth environments with evolving product roadmaps.

Benefits

Compensation of $130,000 to $140,000 annually.
Remote position based in the US.
Full-time role.
Reasonable accommodations for known disabilities, as required by law.
Opportunity to work on products that support sustainable solutions and home improvement businesses.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Product Marketing Manager - Tavily

Nebius 51-250 Internet Software & Services

Nebius is hiring a Product Marketing Manager to lead positioning, messaging, and go-to-market strategy for Tavily’s AI search API, helping the company connect product, sales, and marketing around market-facing growth.

United States Full-time Mid Level Product Marketing Manager

$150k-$188k

12 hours, 20 minutes ago

Apply

12 hours, 20 minutes ago

Vice President Product Marketing

Enable 251-1K Internet Software & Services

Enable is hiring a Product Marketing leader to define category strategy and drive go-to-market execution for its AI-powered commercial intelligence platform as the company scales its enterprise business.

United States Full-time Lead Product Marketing Manager

$245k-$255k

13 hours, 20 minutes ago

Apply

13 hours, 20 minutes ago