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Global CRM & Lifecycle Marketing Manager

7 hours, 57 minutes ago
Spain, Bulgaria, Greece, Malta, South Africa
Full-time
Senior
Email Marketing Manager
Marketing and Growth
CRM Email Marketing SQL
Apply Now
FPMarkets

FPMarkets

First Prudential Markets (FP Markets) is an Australian-owned business offering a premium range of online trading products including Direct Market Access Equity CFDs, Futures CFDs, Forex and Shares via a selection of cutting edge trading platforms.

Capital Markets
11-50
Founded 2005
View All Jobs 5

Description

  • Design, build, and optimize automated customer journeys across the Lead, Registration, First Time Deposit, and First Time Trade stages.
  • Manage audience segmentation, entry criteria, suppression logic, and documented journey governance.
  • Build, quality-assure, and deploy automated and campaign email communications.
  • Maintain scalable email templates and modular content for regional localization.
  • Own WhatsApp marketing, including opt-ins, template approvals, sequencing, frequency management, costs, forecasting, and provider relationships.
  • Manage email deliverability, consent, preferences, and list hygiene.
  • Lead testing across messaging, timing, channels, sequencing, and offers.
  • Partner with Analytics to measure performance through funded accounts and first trades, report funnel conversion, and explain performance changes.
  • Embed regulatory requirements into journey designs and maintain communications audit trails with Compliance.

Requirements

  • Demonstrated hands-on experience building multi-step nurture journeys and automated flows in Salesforce Marketing Cloud.
  • Practical experience with Journey Builder, Automation Studio, Email Studio, Content Builder, Data Extensions, and SQL segmentation.
  • Experience with AMPscript is preferred; Marketing Cloud Next experience with Data Cloud, identity resolution, and Flow is relevant.
  • Hands-on experience running WhatsApp marketing, including opt-ins, template approvals, and the 24-hour service window.
  • Experience owning conversion performance and demonstrating baselines, changes, and measurable results.
  • Knowledge of email deliverability, consent, and data-protection requirements across multiple jurisdictions.
  • Ability to write automated-message copy and brief creative teams when needed.
  • Fluent written and spoken English.

Benefits

  • Competitive remuneration with regular salary reviews and performance-based incentives.
  • Training budget and opportunities for continuous personal development and career growth.
  • High autonomy with support for new ideas and best-practice development.
  • Opportunity to work with industry leaders in a growing, multicultural company.
  • Team activities and global company celebrations.
  • Remote full-time work environment.

Interested in this position?

Apply directly on the company website

Apply Now

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