ASO Specialist

3 days, 12 hours ago
Fortis Games

Fortis Games

Fortis Games focuses on developing engaging and meaningful gaming experiences that foster collaboration, challenge players intellectually, and build strong community connections.

Internet Software & Services
251-1K

Description

  • Own and evolve app store strategy across multiple game titles.
  • Drive organic growth and discoverability through keyword strategy, metadata frameworks, and store positioning.
  • Manage the end-to-end app store presence across the App Store and Google Play.
  • Build and scale experimentation frameworks for creatives and metadata.
  • Use AI-driven tools and workflows to support research, ideation, execution, and performance analysis.
  • Partner with User Acquisition, Product Marketing, Creative, and Game Teams on growth initiatives.
  • Align store strategy with LiveOps, seasonal beats, and broader growth plans.
  • Adapt strategies in response to platform changes, algorithm updates, and player behavior.
  • Support organic growth loops such as referral systems and invite-based mechanics.

Requirements

  • Strong experience in App Store Optimization within mobile gaming.
  • Deep understanding of both the App Store and Google Play ecosystems.
  • Proven ability to improve discoverability and conversion through keyword strategy, metadata optimization, and creative testing.
  • Experience building and running structured A/B testing frameworks.
  • Strong understanding of full-funnel growth, including the relationship between paid UA, organic discovery, store performance, and LiveOps.
  • Familiarity with AI tools and workflows for research, content generation, experimentation, or performance optimization.
  • Experience working cross-functionally with marketing, creative, and product teams.
  • Strong analytical mindset with the ability to interpret performance data and turn it into actionable strategies.
  • Excellent prioritization and communication skills with the ability to work autonomously in a fast-paced, multi-project environment.

Benefits

  • Opportunity to make a big impact at an early-stage company with experienced leadership.
  • Work on games that foster connection, community, diversity, equity, and belonging.
  • Collaborate and grow with a seasoned team of accomplished talent.
  • Equal Opportunity Employer consideration for all qualified applicants.

Interested in this position?

Apply directly on the company website

Apply Now

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