ASO Specialist

4 hours, 10 minutes ago
Mid Level
Product Management
Fortis Games

Fortis Games

Fortis Games focuses on developing engaging and meaningful gaming experiences that foster collaboration, challenge players intellectually, and build strong community connections.

Internet Software & Services
251-1K

Description

  • Own and evolve app store strategy across multiple game titles within the Player Growth organization.
  • Drive organic growth and discoverability through keyword strategy, metadata frameworks, and store positioning.
  • Manage the end-to-end app store presence to align user acquisition campaigns, store performance, and in-game experiences.
  • Build and scale experimentation frameworks across creatives and metadata using structured testing and rapid iteration.
  • Use AI-driven tools and workflows to speed up research, ideation, execution, and performance analysis.
  • Partner with User Acquisition, Product Marketing, Creative, and Game Teams on integrated growth initiatives.
  • Adapt app store strategy based on platform changes, algorithm updates, and evolving player behavior.
  • Support organic growth loops such as referral systems and invite-based mechanics.

Requirements

  • Strong experience in App Store Optimization within mobile gaming.
  • Deep understanding of both the App Store and Google Play ecosystems.
  • Proven ability to improve discoverability and conversion through keyword strategy, metadata optimization, and creative testing.
  • Experience building and running structured A/B testing frameworks.
  • Strong understanding of full-funnel growth and the relationship between paid UA, organic discovery, store performance, and LiveOps.
  • Familiarity with AI tools and workflows for research, content generation, experimentation, or performance optimization.
  • Experience working cross-functionally with marketing, creative, and product teams.
  • Strong analytical mindset with the ability to interpret performance data and turn insights into action.
  • Excellent prioritization and communication skills in a fast-paced, multi-project environment.
  • Ability to operate autonomously.

Benefits

  • Opportunity to have a big impact at an early-stage organization with a leadership team of game industry veterans.
  • Work on games and communities designed to create belonging and lasting connections.
  • Join a company that emphasizes diversity, equity, inclusivity, and employee growth.
  • Collaborate with a seasoned team of accomplished talent across gaming and related disciplines.
  • Equal Opportunity Employer status with fair consideration for all qualified applicants.

Interested in this position?

Apply directly on the company website

Apply Now

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