ASO Specialist

2 hours, 28 minutes ago
Mid Level
Product Management
Fortis Games

Fortis Games

Fortis Games focuses on developing engaging and meaningful gaming experiences that foster collaboration, challenge players intellectually, and build strong community connections.

Internet Software & Services
251-1K

Description

  • Develop and evolve keyword strategies, metadata frameworks, and store positioning to improve organic discoverability across the Fortis portfolio.
  • Own the end-to-end app store strategy across App Store and Google Play.
  • Align app store presence with UA campaigns, LiveOps, seasonal beats, and in-game experiences to maximize conversion and player value.
  • Build and scale structured experimentation frameworks for creatives and metadata through testing, iteration, and data-driven decisions.
  • Use AI-driven tools and workflows to support keyword research, competitor analysis, copy development, creative ideation, and performance insights.
  • Partner with User Acquisition, Product Marketing, Creative, and Game Teams on shared growth objectives.
  • Adapt app store strategy in response to platform changes, algorithm updates, and player behavior.
  • Support organic growth loops such as referral systems and invite-based mechanics.
  • Interpret performance data and translate findings into actionable growth strategies.

Requirements

  • Strong experience in App Store Optimization within mobile gaming.
  • Deep understanding of the App Store and Google Play ecosystems.
  • Proven ability to improve discoverability and conversion through keyword strategy, metadata optimization, and creative testing.
  • Experience building and running structured A/B testing frameworks.
  • Strong understanding of full-funnel growth, including paid UA, organic discovery, store performance, and LiveOps.
  • Familiarity with AI tools and workflows for research, content generation, experimentation, or performance optimization.
  • Experience working cross-functionally with marketing, creative, and product teams.
  • Strong analytical mindset with the ability to interpret performance data into actionable strategies.
  • Excellent prioritization and communication skills in a fast-paced, multi-project environment.
  • Ability to operate autonomously.

Benefits

  • Opportunity to have a big impact at an early-stage, high-growth organization.
  • Work with a seasoned leadership team of game industry veterans.
  • Join a company focused on diversity, equity, belonging, and inclusive communities.
  • Chance to help shape the direction of the company and its products.
  • Equal Opportunity Employer consideration for all qualified applicants.

Interested in this position?

Apply directly on the company website

Apply Now

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