ASO Specialist

2 hours, 28 minutes ago
Mid Level
Product Management
Fortis Games

Fortis Games

Fortis Games focuses on developing engaging and meaningful gaming experiences that foster collaboration, challenge players intellectually, and build strong community connections.

Internet Software & Services
251-1K

Description

  • Develop and evolve keyword strategies, metadata frameworks, and store positioning to improve discoverability across the Fortis portfolio.
  • Own the end-to-end app store strategy across App Store and Google Play.
  • Ensure consistency between user acquisition campaigns, store presence, and in-game experiences to maximize conversion and long-term player value.
  • Build and scale experimentation frameworks for creatives and metadata through structured testing and rapid iteration.
  • Use AI-driven tools and workflows to support research, ideation, creative concepts, copy development, and performance analysis.
  • Partner with User Acquisition, Product Marketing, Creative, and Game Teams on aligned growth initiatives.
  • Adapt app store strategy in response to platform changes, algorithm updates, and evolving player behavior.
  • Support broader organic growth initiatives, including referral systems and invite-based mechanics.

Requirements

  • Strong experience in App Store Optimization within mobile gaming.
  • Deep understanding of both the App Store and Google Play ecosystems.
  • Proven ability to improve discoverability and conversion through keyword strategy, metadata optimization, and creative testing.
  • Experience building and running structured A/B testing frameworks.
  • Strong understanding of full-funnel growth, including paid UA, organic discovery, store performance, and LiveOps.
  • Familiarity with AI tools and workflows for research, content generation, experimentation, or performance optimization.
  • Experience working cross-functionally with marketing, creative, and product teams.
  • Strong analytical mindset with the ability to interpret performance data and turn insights into action.
  • Excellent prioritization and communication skills in a fast-paced, multi-project environment.

Benefits

  • Opportunity to have a big impact at an early-stage company with experienced leadership.
  • Work on games that aim to build connected communities and a sense of belonging.
  • A culture that celebrates diversity, embraces inclusivity, and fosters growth.
  • Chance to collaborate with a seasoned team of accomplished talent across gaming and other disciplines.
  • Equal Opportunity Employer status with fair consideration regardless of protected characteristics.

Interested in this position?

Apply directly on the company website

Apply Now

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