Brand Design Lead

9 hours, 27 minutes ago
Full-time
Senior
Design and User Experience
Fireworks AI

Fireworks AI

Fireworks AI is a company that provides a generative AI platform as a service. They use state-of-the-art LLMs and image models to deliver fast and efficient AI solutions. Partnering with leading AI researchers, Fireworks offers models for various use c...

Internet Software & Services
1-10
Founded 2022

Description

  • Work with the Head of Brand and an external agency on the brand refresh, providing internal creative input and feedback.
  • Define and codify the evolving brand system, including visual identity, tone, design language, and usage rules.
  • Build and maintain a documented design system used across the company.
  • Create self-serve design resources and workflows, including templates and brand-compliant tooling in Canva and AI-powered design tools.
  • Own visual execution across brand touchpoints such as web, social, events, and sales collateral.
  • Concept and execute brand campaigns across digital and out-of-home channels, including paid social, display, and large-format outdoor.
  • Ensure brand work is consistent, distinctive, and effective in market.
  • Move quickly while maintaining high design quality.
  • Collaborate closely with engineers where needed on web-related design implementation.

Requirements

  • 6+ years of brand design experience, ideally for technically complex products such as AI, developer tools, or enterprise infrastructure.
  • Strong portfolio spanning brand identity, design systems, and web design, preferably for B2B or developer-facing products.
  • Experience working with external agency partners.
  • Demonstrated ownership mindset with the ability to drive work to completion and raise quality standards.
  • Strong proficiency in Figma.
  • Enough web sensibility to work closely with engineers, with light HTML/CSS, Webflow, or similar experience being a plus.
  • Ability to operate effectively in ambiguity and make good decisions without a finished brief.
  • Strong point of view with the ability to back up decisions and take feedback well.

Benefits

  • Competitive salary of $175,000–$190,000 USD base pay plus equity.
  • Meaningful equity in a fast-growing startup.
  • Comprehensive benefits package.
  • Opportunity to work on cutting-edge AI infrastructure and model-serving challenges.
  • High ownership and direct impact in a fast-growing team with limited bureaucracy.
  • Exposure to world-class engineers and AI researchers.
  • Inclusive, equal-opportunity workplace.

Interested in this position?

Apply directly on the company website

Apply Now

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