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Senior Manager Member Lifecycle & Growth Strategy

4 weeks, 1 day ago
United States
Full-time
Senior
Email Marketing Manager
Marketing and Growth
Digital Marketing Email Marketing Looker
Apply Now
Firefly Health

Firefly Health

Firefly Health offers affordable top-notch virtual primary care with medical, mental health, and coaching services tailored to your goals. Their seamless integration of primary and specialty care delivers a frictionless healthcare experience at half th...

Health Care Providers & Services
51-250
Founded 2016
$52M raised
View All Jobs 2

Description

  • Own the roadmap for member communications that drive acquisition, engagement, and retention.
  • Architect sophisticated email campaigns, including segmentation and trigger-based flows in Braze or similar platforms.
  • Build and manage high-risk member outreach and transactional or operational messaging programs.
  • Develop enrollment forecasts, track performance against benchmarks, and analyze results.
  • Lead marketing strategy in client meetings and partner with the Client Success team on engagement plans.
  • Collaborate with Product and Data teams to connect clinical risk stratification and app interactions to marketing triggers.
  • Oversee Open Enrollment strategy, including employer on-site event coordination, event attendance, and digital and print materials.
  • Create an attribution framework to measure the impact of member marketing on clinical and financial KPIs.
  • Serve as a strategic advisor to clients while executing technical workflow and fulfillment logistics.

Requirements

  • Demonstrated experience using Braze or similar marketing automation tools to drive conversion and retention.
  • Proficiency with Looker and Excel, including pulling lists and conducting A/B test analysis.
  • Experience developing enrollment forecasts and performance tracking methodologies.
  • Understanding of healthcare-specific considerations, including PHI, Open Enrollment cycles, and member engagement challenges.
  • Ability to operate in a scrappy startup environment while presenting with executive presence to leadership and clients.
  • Preferred experience in content direction for digital and print assets.
  • Preferred ability to communicate a messaging vision to contractors.
  • Preferred experience digging into product value propositions to craft compelling, validated messaging.

Benefits

  • Salary range of $120,000 to $160,000 annually.
  • Health insurance.
  • 401(k) plan.
  • Bonus opportunity.
  • Flexible remote working structure.
  • Occasional onsite gatherings for planning and team building.

Interested in this position?

Apply directly on the company website

Apply Now

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