Senior Manager Member Lifecycle & Growth Strategy

2 hours, 16 minutes ago
Full-time
Senior
Marketing and Growth
Firefly Health

Firefly Health

Firefly Health offers affordable top-notch virtual primary care with medical, mental health, and coaching services tailored to your goals. Their seamless integration of primary and specialty care delivers a frictionless healthcare experience at half th...

Health Care Providers & Services
51-250
Founded 2016
$52M raised

Description

  • Own the roadmap for member communications that drive acquisition, engagement, and retention.
  • Architect sophisticated email campaigns, including segmentation and trigger-based flows in Braze or similar platforms.
  • Build and manage high-risk member outreach and transactional or operational messaging programs.
  • Develop enrollment forecasts, track performance against benchmarks, and analyze results.
  • Lead marketing strategy in client meetings and partner with the Client Success team on engagement plans.
  • Collaborate with Product and Data teams to connect clinical risk stratification and app interactions to marketing triggers.
  • Oversee Open Enrollment strategy, including employer on-site event coordination, event attendance, and digital and print materials.
  • Create an attribution framework to measure the impact of member marketing on clinical and financial KPIs.
  • Serve as a strategic advisor to clients while executing technical workflow and fulfillment logistics.

Requirements

  • Demonstrated experience using Braze or similar marketing automation tools to drive conversion and retention.
  • Proficiency with Looker and Excel, including pulling lists and conducting A/B test analysis.
  • Experience developing enrollment forecasts and performance tracking methodologies.
  • Understanding of healthcare-specific considerations, including PHI, Open Enrollment cycles, and member engagement challenges.
  • Ability to operate in a scrappy startup environment while presenting with executive presence to leadership and clients.
  • Preferred experience in content direction for digital and print assets.
  • Preferred ability to communicate a messaging vision to contractors.
  • Preferred experience digging into product value propositions to craft compelling, validated messaging.

Benefits

  • Salary range of $120,000 to $160,000 annually.
  • Health insurance.
  • 401(k) plan.
  • Bonus opportunity.
  • Flexible remote working structure.
  • Occasional onsite gatherings for planning and team building.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Everyday Dose Brand Ambassador

Everyday Dose 1-10 Hotels, Restaurants & Leisure

Everyday Dose is hiring a Brand Ambassador to represent the company at community activations, pop-ups, street team initiatives, and wellness events while helping introduce people to its functional coffee brand.

1 minute ago

Salesforce Marketing Cloud Consultant - Octopus by RTG - Remote

Robusta Technology Group 51-250 Professional Services

Octopus by RTG is hiring a Salesforce Marketing Cloud Consultant to support a partner’s marketing automation and customer engagement initiatives within RTG’s broader digital transformation ecosystem.

CSS Digital Marketing HTML SQL
31 minutes ago

JobRack - Marketing Manager/Specialist

Jobrack 11-50 Professional Services

JobRack is hiring a hands-on Marketing Manager/Specialist to own the marketing funnel and drive lead generation and conversion for its remote hiring business.

Email Marketing Facebook Ads Google Ads HubSpot LinkedIn Ads SEO WordPress
31 minutes ago

Senior Director, Strategy - Analyst Relations, Competitive Intelligence, Industry Standards

Saviynt 251-1K Internet Software & Services

Saviynt is seeking a Senior Director of Strategy to lead analyst relations, competitive intelligence, and industry standards for its identity security platform, shaping market positioning and cross-functional strategic initiatives.

Cybersecurity
1 hour, 1 minute ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers