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Digital Growth & AI Search Lead

2 weeks, 6 days ago
United States
Full-time
Lead
Growth Marketing Manager
Marketing and Growth
Content Marketing Cybersecurity Digital Marketing IoT LLM SEMrush SEO
Apply Now
Finite State

Finite State

Finite State is a top provider of product cybersecurity solutions for connected devices, offering SBOM solutions and risk analysis to reduce supply chain risk.

Internet Software & Services
51-250
Founded 2017
$50M raised
View All Jobs 8

Description

  • Own and execute a full-funnel digital growth strategy across SEO, AEO, GEO, and AI-driven discovery channels.
  • Drive Finite State’s digital mindshare and share of voice across search engines, AI platforms, and other discovery environments.
  • Define and operationalize intent-driven marketing programs using intent data and related tooling to capture high-value in-market audiences.
  • Partner with Demand Gen and RevOps to connect digital discovery to pipeline, improve attribution, and increase revenue impact.
  • Optimize content and digital experiences for AI-driven discovery, including Featured Snippets, Knowledge Panels, and generative search outputs.
  • Implement AI-friendly content structures, schema markup, and semantic strategies that help LLMs recognize and cite Finite State as an authoritative source.
  • Own technical SEO initiatives including Core Web Vitals, crawlability, indexation, structured data, and log file analysis.
  • Build and maintain search and AI visibility tracking systems, including dashboards for citations, sentiment, competitive positioning, share of voice, and funnel performance.
  • Partner with Content Marketing on an intent-led editorial and content strategy aligned to buyer journeys and category leadership.
  • Translate search, AI, and intent data into actionable insights that drive measurable business outcomes.
  • Collaborate cross-functionally with Product, Engineering, Brand, Demand Gen, and Revenue teams to align digital strategy with company growth goals.
  • Continuously test emerging AI optimization techniques and adapt to evolving search and discovery behaviors.

Requirements

  • 6–10+ years of experience in digital marketing with deep expertise in SEO and digital growth.
  • 2+ years of hands-on experience with AEO, GEO, or AI search optimization.
  • Experience owning or driving full-funnel digital strategies from awareness through conversion and pipeline generation.
  • Strong understanding of intent data, buyer journeys, and activation of intent signals across marketing programs.
  • Deep understanding of how search engines and LLMs shape visibility, discovery, and digital mindshare.
  • Strong expertise in technical SEO, including schema markup, structured data, and site architecture.
  • Advanced proficiency with GA4, Google Search Console, Ahrefs, Semrush, intent platforms, and AI tracking tools such as Profound or Perplexity.
  • Proven ability to translate data into scalable growth strategies, including share of voice, intent capture, and pipeline impact.
  • Experience working cross-functionally with Demand Gen, RevOps, Product Marketing, and Engineering.
  • Strong communication and stakeholder management skills with a track record of driving alignment without direct authority.
  • A test-and-learn mindset with comfort operating in a rapidly evolving AI and digital landscape.
  • Experience building dashboards for AI visibility, attribution, and full-funnel performance.

Benefits

  • Fully remote work with a high degree of autonomy and ownership.
  • Comprehensive benefits.
  • Learning stipends to support professional development.
  • Equity so employees can share in the company’s growth and success.
  • Opportunity to help build the leading platform for connected device cybersecurity.
  • Mission-driven work focused on solving critical cybersecurity challenges for connected device manufacturers and their customers.

Interested in this position?

Apply directly on the company website

Apply Now

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