Programmatic Trading Lead, Ad Operations

2 hours, 45 minutes ago
Full-time
Senior
Marketing and Growth
Fanatics

Fanatics

Fanatics is the top destination for official sports gear, offering a vast collection from all leagues and teams. They provide a seamless shopping experience online and offline for fans globally.

Leisure Products
5K-10K
Founded 2011
$695M raised

Description

  • Own the end-to-end setup, trafficking, and management of managed-service programmatic campaigns in the DSP.
  • Build and optimize campaign structures, including ad groups, targeting, audience segments, open exchange, PMP deals, and bidding strategies.
  • Monitor daily pacing and performance across active campaigns and resolve discrepancies or underperformance.
  • Partner with Measurement and Supply teams to design tests and improve creative, audience, and bidding performance.
  • Own campaign performance against KPIs such as viewability, completion rate, reach, frequency, CTR, and CPA.
  • Develop and apply audience strategies using first-party and third-party data.
  • Lead bid strategy optimization, including CPM adjustments, frequency capping, dayparting, and geo-targeting refinements.
  • Implement and invest in the programmatic supply strategy to improve efficiency, partnership quality, and performance.
  • Support campaign reporting, wrap-ups, post-campaign analysis, and QBR preparation for internal stakeholders.
  • Establish campaign setup standards, QA checklists, naming conventions, and operational best practices.
  • Collaborate with technical teams on pixel implementation, conversion tracking, and tag management.
  • Provide mentorship and training as the team scales.

Requirements

  • 3–6 years of hands-on programmatic trading and ad operations experience.
  • At least 2+ years of direct campaign management in a top-tier DSP.
  • Deep expertise across programmatic formats and buying methods, including Open Exchange, PMP, and PG.
  • Experience managing brand and upper-funnel campaigns focused on reach, frequency, viewability, and awareness.
  • Strong understanding of supply strategy, inventory quality, and brand safety.
  • Solid analytical skills with the ability to translate data into actionable optimizations and clear narratives.
  • Experience supporting client-facing reporting and performance communication with account or client teams.
  • Proficiency with ad verification tools such as IAS and DoubleVerify, ad servers, and analytics platforms.
  • Background at a marketing technology company, agency trading desk, or retail media network is preferred.
  • Familiarity with identity solutions such as UID2, LiveRamp RampID, or first-party data onboarding is preferred.
  • Working knowledge of ad server platforms such as Google Ad Manager and data visualization tools such as Looker or Tableau is preferred.
  • Exposure to CTV/OTT ecosystem nuances, including content targeting, device targeting, and completion rate optimization, is preferred.
  • Prior experience mentoring junior team members or leading a small team is preferred.
  • Experience in a sports, entertainment, or fan-centric media environment is a plus.

Benefits

  • Salary range of $110,000–$150,000 USD base pay.
  • Performance bonus eligibility.
  • Benefits package commensurate with experience.
  • Clear path to managing and developing a team within 12 months.
  • Opportunity to build the programmatic practice from the ground up.
  • Access to cutting-edge DSP capabilities, including emerging CTV and identity solutions.
  • Collaborative cross-functional team environment.
  • A large, passionate sports and entertainment audience to work with.

Interested in this position?

Apply directly on the company website

Apply Now

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