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Senior Manager, Performance Marketing

4 days, 2 hours ago
United States
Full-time
Senior
Digital Marketing Manager
Marketing and Growth
Facebook Ads Google Ads SQL
Apply Now
Evolve

Evolve

Evolve provides authentic vacation rental homes with professionally managed properties, ensuring safety, privacy, and the best rates for guests and homeowners.

Real Estate
1K-5K
Founded 2011
$224M raised
View All Jobs 4

Description

  • Own paid channel strategy, campaign structure, bidding, budgets, pacing, and performance across search, social, programmatic, direct mail, AI search, and emerging channels.
  • Monitor qualified-lead delivery, forecast performance, and reallocate budget to maximize efficient volume.
  • Manage monthly spend and volume inputs for the marketing forecast and re-plan when delivery changes.
  • Build and optimize Google Ads and Meta campaigns directly, including audience strategy and first-party data activation.
  • Design and analyze tests across audiences, creative, bidding, placement, geography, and landing destinations.
  • Launch and measure new channels including Performance Max, connected TV, podcasts, and expanded direct mail.
  • Develop paid creative strategy, testing frameworks, and scale-or-cut recommendations with creative partners.
  • Improve measurement of incrementality and offline channels while partnering on attribution.
  • Collaborate with analytics, product, and sales across the funnel from impression to signed agreement.
  • Manage external media agency strategy and support the transition of work in-house.

Requirements

  • 7+ years of experience in performance marketing or digital media buying.
  • Hands-on ownership of paid search and paid social campaigns.
  • Experience scaling paid acquisition against CAC, CPA, cost-per-qualified-lead, or profitability goals with eight-figure annual media spend.
  • Deep expertise in Google Ads and/or Meta, including campaign structure, bidding, pacing, audiences, creative testing, and optimization.
  • Experience setting strategy for and holding an external media agency accountable, including transitioning work in-house.
  • Experience owning marketing forecasts and re-planning spend and volume during the month.
  • Strong analytical skills, including proficiency with SQL and product analytics tools.
  • Experience developing or executing paid creative strategy with creative teams or agencies.
  • AI-native working style using tools such as Claude for analysis, creative iteration, and reporting.
  • Ability to work from an approved U.S. location; hiring excludes D.C. and Hawaii.

Benefits

  • Base salary of $160,000–$190,000 plus a department variable annual bonus.
  • Company equity and a 401(k) with a 4% immediately vested match.
  • Comprehensive medical, dental, and vision coverage, including employer-paid individual dental and vision.
  • 10 free mental health visits, low-cost medical coverage, and pet insurance.
  • Paid parental leave, infertility coverage, generous PTO, sick leave, holidays, and a personal holiday.
  • Annual Evolve travel credit after one year and discounts at Evolve properties.
  • Professional onboarding, learning, and development resources.
  • Employee Resource Groups supporting diverse communities.

Interested in this position?

Apply directly on the company website

Apply Now

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