Principal Offline Acquisition Marketing

1 week, 3 days ago
Full-time
Lead
Marketing and Growth
Ethos Solutions

Ethos Solutions

Ethos Solutions is a Technical Professional Services organization specializing in Salesforce Development and Custom Application Development. With over eight years of experience as a certified Salesforce Silver consulting partner, Ethos offers services ...

Professional Services
1-10
Founded 2006

Description

  • Own the strategy and execution for audio acquisition marketing across Radio, SiriusXM, Podcasts, and Streaming Audio.
  • Manage performance against budget and growth goals across the channels you own.
  • Track weekly and monthly channel performance and adjust campaigns to improve target KPIs.
  • Partner with Creative, Analytics, MarTech, Product, and Finance teams to support channel execution.
  • Manage external agencies for media buys, negotiations, contracts, and reconciliations.
  • Analyze channel performance deeply and implement optimization strategies.
  • Present recommendations on test expansion opportunities and operational scaling, including AI-enabled systems.
  • Communicate insights and forward-looking strategies to senior leadership in biweekly and quarterly meetings.
  • Stay current on industry trends, competitive activity, technologies, betas, and best practices.
  • Support other emerging marketing initiatives as needed.

Requirements

  • 5+ years of direct response marketing experience.
  • 3+ years managing offline performance marketing campaigns at a high-growth company where user acquisition was critical.
  • Proven success in-house at a high-growth direct response B2C startup; fintech or insurtech experience preferred.
  • Deep knowledge of traditional and digital audio channels; experience with TV, OTT, creators, partnerships, direct mail, or OOH is ideal.
  • Advanced MS Excel skills.
  • Ability to work effectively with AI tools such as Hex, Claude, and Gemini.
  • Experience working with adtech and data teams to define platform and measurement needs.
  • Strong executive presence and communication skills to influence senior leaders and build cross-functional alignment.
  • Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in a fast-paced startup environment.
  • A rigorous approach to testing, iterating, and applying learnings.

Benefits

  • Base salary range of $127,000 to $223,000 per year.
  • Eligibility for bonus compensation.
  • Eligibility for equity compensation.
  • Access to Ethos US benefits.
  • Remote role indicated by #LI-Remote.
  • Commitment to an inclusive and diverse workplace.
  • Consideration for qualified applicants with arrest and conviction records under the SF Fair Chance Ordinance.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

EMEA - Marketing Manager

AIRS Medical 51-250 Pharmaceuticals

AIRS Medical is hiring a Digital Marketing Manager for EMEA to lead localized digital marketing efforts that build awareness, engage healthcare audiences, and support growth for its AI-powered medical imaging solutions.

Copywriting Digital Marketing Email Marketing Figma SEO
1 hour, 59 minutes ago

Senior Manager, User Acquisition

Gametime 51-250 Media

Gametime is seeking a Senior Manager, User Acquisition to lead app install growth strategy and optimization across paid channels for its mobile ticketing platform.

TikTok
6 hours, 38 minutes ago

Digital Marketing Manager

Pavago IT Services

A remote Digital Marketing Manager (B2B) at a client company will lead end-to-end marketing efforts to grow pipeline, improve conversions, and strengthen brand visibility across multiple channels.

Digital Marketing Email Marketing Facebook Ads Google Ads HubSpot LinkedIn Ads Salesforce SEO Social Media Marketing
6 hours, 53 minutes ago

AM- Performance Marketing

Delta Exchange 11-50 Capital Markets

Assistant Manager – Digital/Performance Marketing at a company focused on user acquisition through paid media and partnerships, responsible for driving growth across app and web campaigns.

Affiliate Marketing Copywriting Digital Marketing Facebook Ads Google Ads
8 hours, 36 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers