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Mobile User Acquisition Manager - Zenhotels

3 weeks, 1 day ago
Kazakhstan, Serbia
Full-time
Senior
Digital Marketing Manager
Data Science and Analytics
SQL
Apply Now
Emerging Travel Group

Emerging Travel Group

Emerging Travel Group specializes in developing advanced online booking platforms that cater to a diverse clientele, including individual travelers, travel agents, and businesses, while also providing solutions that enhance the visibility of accommodat...

Consumer Services
251-1K
Founded 2010
$64M raised
View All Jobs 8

Description

  • Launch, manage, and optimize user acquisition campaigns across Google UAC, Apple Search Ads, Meta/Facebook, and in-app networks.
  • Own app unit economics by analyzing and optimizing LTV, CAC, retention, and related performance metrics.
  • Allocate and manage user acquisition budgets in line with revenue goals.
  • Run A/B tests on creatives, targeting, and bidding strategies to improve efficiency and lower acquisition costs.
  • Test and iterate creatives in collaboration with design teams to produce high-converting assets.
  • Monitor daily campaign performance against key KPIs and prepare regular performance reports.
  • Conduct in-depth research with data analysts to evaluate performance trends and opportunities.
  • Analyze competitors and market dynamics to identify ways to improve campaign efficiency and app conversion rates.
  • Oversee the performance of external agencies and third-party vendors.

Requirements

  • 3+ years of hands-on experience in paid mobile user acquisition.
  • Practical experience with Google UAC, Apple Search Ads, and Meta/Facebook is required.
  • Strong expertise in mobile analytics, including AppsFlyer, SKAN, mobile attribution, cohort analysis, funnel analysis, and unit economics.
  • Experience managing large budgets, starting from $35k per month.
  • Prior company-side experience, not agency-side, in high-transaction industries such as travel, e-commerce, fintech, or marketplaces.
  • End-to-end ownership of user acquisition with demonstrable impact on business performance.
  • Confident written and spoken English at B2/C1 level.
  • Experience working in international teams.
  • ASO experience is a plus.
  • SQL and data skills are a plus.
  • Experience launching multi-geo campaigns is a plus.
  • Vendor and agency networking experience is a plus.
  • Self-driven, highly autonomous, product-oriented, and results-oriented mindset.

Benefits

  • Flexible schedules and the opportunity to work remotely.
  • An ambitious and supportive team culture focused on growth and collaboration.
  • Internal programs for onboarding, training, soft skills development, and leadership development.
  • Partial compensation for external training and conferences.
  • Corporate English school with group and individual lessons and speaking clubs.
  • Corporate prices on hotels and travel services.
  • An extra paid day off through the MyTime Day Off program.

Interested in this position?

Apply directly on the company website

Apply Now

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