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Performance Marketing Manager (Host Growth - B2B)

3 weeks, 4 days ago
Brazil
Contract
Senior
Digital Marketing Manager
Marketing and Growth
Facebook Ads Google Ads Looker Tableau
Apply Now
PadSplit

PadSplit

PadSplit offers clean, modern furnished rooms for rent at an affordable weekly fee, including utilities, WiFi, laundry access, and 24/7 telemedicine service. They are disrupting the affordable housing industry by creating safe, attractive co-living env...

Family Services
51-250
$35M raised
View All Jobs 16

Description

  • Drive strategy and execution of paid search, paid social, display, retargeting, and other paid channels across the host growth funnel.
  • Optimize campaigns to achieve CPA, CAC, ROAS, and volume targets while balancing efficiency and scale.
  • Manage budget allocation across channels, campaigns, and audiences to maximize return on investment.
  • Design and refine lead generation strategies and improve signal quality and conversion tracking across the funnel.
  • Partner with design and marketing teams to test and iterate on ad copy, creatives, landing pages, and offers.
  • Collaborate with external platforms, partners, and internal stakeholders to launch, scale, and refine campaigns.
  • Analyze full-funnel performance to identify bottlenecks and conversion opportunities.
  • Design and lead A/B testing strategies across targeting, creative, bidding, and channel mix.
  • Build dashboards, monitor performance trends, and deliver actionable insights and recommendations to stakeholders and leadership.

Requirements

  • 5–7+ years of experience managing paid media campaigns with direct-response KPIs and a track record of scaling acquisition efficiently.
  • Strong experience with B2B acquisition tactics, either in-house or at an agency, across a range of spend levels.
  • Deep hands-on experience with paid search and paid social platforms such as Google, Meta, and X.
  • Strong understanding of lead generation strategy, landing page optimization, A/B testing, and Meta CAPI implementation.
  • Advanced reporting experience with Rockerbox and GA4.
  • Proficiency with BI and data tools such as Tableau, Supermetrics, or Looker.
  • Proven experience building and scaling structured experimentation programs.
  • Highly organized with the ability to manage multiple campaigns and priorities simultaneously.
  • Self-starter who takes initiative, owns outcomes, and drives projects end to end.
  • Ability to succinctly present insights, influence stakeholders, and collaborate cross-functionally.

Benefits

  • Fully remote position open to candidates across South America.
  • Opportunity to work in a senior individual contributor role with high ownership and impact.
  • Chance to contribute to a mission focused on helping solve the affordable housing crisis.

Interested in this position?

Apply directly on the company website

Apply Now

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