Product Marketing Associate

28 minutes ago
Full-time
Mid Level
Marketing and Growth
Edelman Financial Engines

Edelman Financial Engines

Edelman Financial Engines is America's top independent financial planning and investment advisory firm, serving 1.3 million households with $241 billion in assets. They offer investing, financial planning, wealth management, retirement planning, and pe...

Capital Markets
1K-5K
Founded 1986

Description

  • Design, develop, and execute multi-channel marketing programs that drive advisor engagement and Employee Planning growth.
  • Analyze program performance and advisor engagement data to optimize marketing effectiveness and inform program evolution.
  • Research employee financial needs, behaviors, and preferences to define audience segments and marketing strategies.
  • Translate audience insights into relevant positioning, messaging, and marketing experiences.
  • Partner with Engagement Center, Product, Analytics, and other cross-functional teams to gather insights and improve programs.
  • Support project management for additional Integrated Marketing programs as needed.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3–5 years of experience delivering compelling, impactful work in relevant roles.
  • Financial services industry experience preferred.
  • Strong interest in research and understanding user needs, behaviors, and preferences.
  • Creative thinker and storyteller who contributes innovative ideas.
  • Strong writing skills, including the ability to simplify complex concepts.
  • Experience collaborating with creative partners such as writers and designers.
  • Ability to build effective cross-functional partnerships inside and outside marketing.
  • Strong organizational and attention-to-detail skills with the ability to manage projects efficiently.

Benefits

  • Base salary range of $71,800–$95,800 nationally.
  • Potential eligibility for discretionary bonus compensation.
  • Health, dental, and other wellness plans.
  • 401(k) contributions.

Interested in this position?

Apply directly on the company website

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