Drive Whip - Let's Make Moves

Drive Whip - Let's Make Moves (drivewhip.com) is a company that provides barrier-free customized vehicle leasing solutions for individuals looking to drive for rideshare or delivery services such as Uber, Lyft, and Instacart. They offer an all-inclusiv...

Consumer Services

Consumer Discretionary

11-50 (15)

Founded 2015

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Senior Growth Marketing Manager

39 minutes ago

United States

Full-time

Senior

Growth Marketing Manager

Marketing and Growth

CRM Email Marketing Facebook Ads Google Ads Google Tag Manager HubSpot SEO TikTok

Apply Now

Drive Whip - Let's Make Moves

Consumer Services

11-50

Founded 2015

View All Jobs

Description

Own and optimize the paid media budget across Google, Meta, TikTok, YouTube, and other channels.
Target campaigns by market, driver platform, and vehicle interest, shifting spend toward the lowest-cost activated drivers.
Grow organic sign-ups through technical SEO, city landing pages, localized content, and Google Business Profile management.
Improve conversion from ad click through application, approval, vehicle pickup, and repeat rental.
Run A/B tests on landing pages, offers, and sign-up forms.
Partner with operations on lead follow-up, retention, and referral campaigns while aligning marketing spend with local fleet availability.
Develop and execute go-to-market plans for new-city launches, including pre-launch waitlists and launch-week campaigns.
Set up and maintain conversion tracking, attribution, and dashboards across GA4, Google Tag Manager, ad pixels, and CRM systems.
Report weekly to leadership on spend, leads, acquisition costs, return on ad spend, and revenue influence.
Manage agencies, freelancers, and vendors when they provide an efficient solution.

Requirements

6+ years of performance or growth marketing experience.
3+ years of personally managing a paid media budget of at least $50,000 per month.
Hands-on expertise building and optimizing Google Ads and Meta Ads campaigns.
Demonstrated success reducing cost per lead or customer acquisition cost.
Working knowledge of technical SEO and local SEO.
Strong analytics skills with GA4, Google Tag Manager, conversion tracking, and spreadsheet modeling.
Experience managing marketing across multiple cities or regions.
Ability to communicate clearly with executives and use data to recommend or challenge decisions.
Experience in rideshare, gig economy, mobility, auto rental, or a local two-sided marketplace (preferred).
Experience recruiting gig or hourly workers, launching new markets, using lifecycle/SMS tools such as HubSpot, Braze, or Klaviyo, or marketing to multilingual audiences; English/Spanish bilingual ability is preferred.

Benefits

Remote work environment.
Salary of $130,000–$160,000, depending on experience.
Reasonable accommodations for qualified individuals with disabilities.

Interested in this position?

Apply directly on the company website

Apply Now

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