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Principal, Art Direction - GenAI

8 hours, 1 minute ago
United States
Full-time
Senior
Graphic Designer
Artificial Intelligence and Machine Learning
Design Systems Figma Generative AI
Apply Now
DEPT®

DEPT®

DEPT® is a full-service digital agency that combines creativity, technology, and data to deliver innovative digital products and services, helping brands grow and thrive in the evolving digital landscape.

Media
1K-5K
View All Jobs 58

Description

  • Generate visually sophisticated AI-driven creative for performance campaigns and innovation projects with a high standard for craft and originality.
  • Translate creative briefs into compelling imagery across photoreal, conceptual, graphic, product, lifestyle, and experimental styles.
  • Rapidly prototype, iterate, and refine assets based on creative feedback, platform requirements, and campaign objectives.
  • Use ChatGPT image generation tools to build scalable visual content systems, campaign assets, conceptual explorations, and production-ready creative.
  • Art direct and refine outputs with strong attention to composition, typography, lighting, styling, realism, motion, pacing, and visual storytelling.
  • Partner with Creative Directors, Designers, Motion teams, and Producers to keep work aligned with brand standards and campaign vision.
  • Improve assets through compositing, retouching, editing, upscaling, and other post-production workflows as needed.
  • Evaluate emerging OpenAI tools, workflows, and creative trends to help advance the agency’s AI capabilities and standards.
  • Contribute to a culture of experimentation, curiosity, and visual excellence across the creative organization.
  • Identify opportunities for scalable AI-assisted production workflows without sacrificing creative quality or craft.

Requirements

  • 5+ years of experience in design, digital art, content creation, visual storytelling, or integrated campaign production in an agency, studio, or high-growth brand environment.
  • A portfolio demonstrating exceptional visual taste, strong conceptual instincts, and high-level execution across digital, social, brand, motion, or campaign work.
  • Deep professional experience using ChatGPT image generation within creative workflows.
  • Strong understanding of modern visual culture, photography, design systems, motion aesthetics, internet culture, and emerging creative trends.
  • Advanced proficiency in Figma and AI-assisted creative workflows.
  • Ability to rapidly iterate while maintaining premium craft and consistency across high-volume outputs.
  • Comfort working in fast-moving environments with shifting priorities, quick-turn feedback cycles, and tight timelines.
  • Strong communication skills and the ability to clearly explain creative rationale and visual decisions to internal teams and leadership.
  • Curiosity around emerging technologies and enthusiasm for helping shape AI-enabled creativity.
  • Must be open to working EST hours daily.
  • Remote role.
  • Experience with compositing, retouching, editing, upscaling, and post-production workflows is preferred.

Benefits

  • Healthcare, dental, and vision coverage.
  • 401(k) plan with matching.
  • Paid time off.
  • Paid company holidays.
  • Parental leave.
  • Salary range of $154,700 to $200,000 USD for the US remote role.

Interested in this position?

Apply directly on the company website

Apply Now

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