Creative Director - Performance Ad Creative (Meta & Paid Social)

2 weeks, 5 days ago
Full-time
Lead
Design and User Experience

Description

  • Develop creative strategies and ad concepts for campaign creative across Meta and other paid social channels.
  • Ideate fresh angles, hooks, and messaging frameworks for the same offers and audiences.
  • Direct and oversee video ad production, including UGC-style content, talking heads, and mixed-format edits.
  • Create creative briefs, scripts, and storyboards for ad production.
  • Manage the creative pipeline from concept through delivery.
  • Analyze ad performance and use results to inform creative iterations.
  • Continuously generate and test new creative variations to improve performance.
  • Stay current on trends and best practices across Meta, TikTok, YouTube Shorts, and the broader paid social landscape.

Requirements

  • Proven experience as a Creative Director or senior creative strategist in performance marketing or direct response environments.
  • Strong understanding of what drives ad conversion on Meta and paid social platforms.
  • Strong portfolio of ad campaigns you have directed, with a focus on video creative.
  • Experience producing and directing UGC-style content, influencer-driven ads, and lo-fi formats.
  • Ability to rapidly generate multiple creative angles for the same product or offer.
  • Strong storytelling instincts with an eye for pacing, hooks, and retention in short-form video.
  • Experience with creative testing frameworks such as hook testing, modular creative, and iterative versioning is a plus.
  • Background in copywriting or direct response marketing is a plus.
  • Familiarity with creative analytics tools and platform-specific ad metrics such as hook rate, hold rate, and thumbstop ratio is a plus.
  • Experience working in healthcare, dental, or local service industries is a plus.
  • Ability to edit or mock up rough cuts using tools such as CapCut, Premiere, or After Effects is a plus.
  • Examples of ad campaigns, creative strategies, case studies, performance metrics, or creative decks are requested.

Benefits

  • Ongoing, long-term engagement with a team that values creative excellence.
  • Real creative ownership, with responsibility for strategy rather than only executing briefs.
  • Flexible remote work with the ability to work from anywhere on your own schedule.
  • Direct visibility into ad performance so you can see the impact of your work.
  • A collaborative environment where strong ideas win regardless of source.
  • Opportunity to shape creative direction across multiple brands and verticals as the company grows.

Interested in this position?

Apply directly on the company website

Apply Now

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