Senior Product Manager, HCP Marketing

2 weeks, 4 days ago
Full-time
Senior
Product Management
Definium Therapeutics

Definium Therapeutics

Definium Therapeutics is dedicated to advancing psychiatry by developing accessible treatments that leverage the therapeutic potential of psychedelic medicine, guided by scientific rigor and a commitment to addressing the root causes of mental health i...

Health Care Providers & Services
51-250
Founded 2019

Description

  • Support the development and execution of HCP marketing strategy aligned with brand objectives and commercial priorities.
  • Contribute to brand planning, launch readiness, and tactical planning processes.
  • Shape HCP promotional strategy and messaging using customer insights, market dynamics, and competitive intelligence.
  • Translate scientific and clinical data into clear, compelling HCP-focused promotional narratives.
  • Identify opportunities to improve HCP engagement across customer touchpoints and channels.
  • Own assigned promotional workstreams from strategy through execution, measurement, and optimization.
  • Develop tactical plans including timelines, budgets, and execution plans.
  • Serve as the day-to-day marketing lead for the agency of record on HCP promotional initiatives.
  • Partner with Medical, Regulatory, Legal, Commercial Operations, Sales, Market Access, Analytics, and Market Research teams to support aligned execution.
  • Lead promotional materials through review and approval processes and monitor performance for optimization.

Requirements

  • Bachelor’s degree required; an advanced degree such as an MBA, PharmD, MS, or related field is preferred.
  • Minimum 7 years of pharmaceutical or biotech commercial experience.
  • HCP marketing experience with demonstrated promotional ownership.
  • Proven experience developing and executing HCP promotional campaigns.
  • Ability to translate scientific complexity into effective commercial promotion.
  • Strong strategic thinking with demonstrated executional excellence.
  • Strong cross-functional collaboration and stakeholder management skills.
  • Strong communication and presentation skills, with the ability to serve as the face of marketing to the field force.
  • Analytical mindset with the ability to draw actionable insights from multiple data sources.
  • Experience managing agency partners and working within promotional review / MLR processes is required.
  • Launch experience is strongly preferred.
  • CNS, psychiatry, or specialty pharmaceutical experience is preferred.
  • Experience in a small biotech or fast-paced growth environment is strongly preferred.
  • Up to 40% travel is required based on business needs.

Benefits

  • Starting base salary range of $170,000 to $197,911.
  • Eligibility for additional compensation, including bonus and equity.
  • 100% paid health benefits for medical, dental, and vision coverage for employees and dependents.
  • 401(k) program with company match and vesting after the first month of employment.
  • Flexible time off.
  • Generous parental leave.
  • Additional fringe perks.

Interested in this position?

Apply directly on the company website

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