RemoteLeaf Logo
Log in Sign up

Product Marketing Manager

3 weeks ago
Canada
Full-time
Mid Level
Product Marketing Manager
Product Management
Apply Now
D2L

D2L

D2L specializes in providing an integrated online learning platform, Brightspace, which offers cloud-based learning solutions designed to enhance educational experiences for schools, businesses, and various sectors by leveraging data-driven technology ...

Diversified Consumer Services
1K-5K
Founded 1999
$165M raised
View All Jobs 8

Description

  • Develop and execute go-to-market plans for products, features, services, and market initiatives.
  • Build market, buyer, user, customer, and competitive understanding to inform strategy.
  • Use research, customer feedback, data, and competitive intelligence to shape product roadmap, packaging, pricing, positioning, and messaging.
  • Create and maintain value proposition frameworks and product positioning.
  • Translate complex product and technical concepts into clear customer-focused narratives and marketing content.
  • Develop launch materials, messaging frameworks, campaign briefs, web copy, pitch decks, FAQs, and related assets.
  • Create sales enablement tools such as battlecards, talk tracks, objection-handling guidance, and customer-facing presentations.
  • Partner with Product, Sales, Customer Success, Demand Generation, Communications, Creative, and Enablement teams.
  • Monitor market trends and share actionable insights with internal stakeholders.
  • Build dashboards and reports to measure launch performance, campaign engagement, and enablement effectiveness.

Requirements

  • 3 to 5 years of product marketing experience, preferably in SaaS, education technology, learning technology, enterprise software, or a related B2B environment.
  • Experience with Artificial Intelligence tools.
  • Proven experience positioning, messaging, and launching products across different customer segments, buyer types, or geographies.
  • Ability to translate complex product, technical, or market concepts into clear, concise, customer-facing narratives.
  • Strong understanding of go-to-market strategy, customer journeys, sales enablement, competitive positioning, and campaign support.
  • Practical experience using AI tools for research, content creation, analysis, productivity, or marketing workflows.
  • Strong judgment in reviewing AI-assisted outputs for accuracy, quality, brand alignment, customer relevance, and responsible use.
  • Strong presentation and communication skills, including communicating with senior stakeholders.
  • Strong cross-functional collaboration experience with Product, Sales, Customer Success, Marketing, Creative, Communications, and Enablement teams.
  • Excellent analytical, organizational, and project management skills.
  • Ability to manage ambiguity, anticipate shifting priorities, and deliver high-quality work in a fast-paced environment.
  • A growth mindset, curiosity about AI and emerging technologies, and commitment to continuous learning.
  • Base salary range of $75,000 to $85,000 USD.

Benefits

  • Flexible work arrangements.
  • Learning and growth opportunities.
  • Tuition reimbursement of up to $4,000 CAD through the SkillsWave Program.
  • 2 paid days off for SkillsWave-related activities such as exams or final assignments.
  • Employee wellbeing support, including mental health services, EFAP, and financial planning.
  • Retirement planning support.
  • 2 paid volunteer days.
  • Competitive benefits package.
  • Home internet reimbursements.
  • Employee referral program.
  • Wellness reimbursement.
  • Employee recognition programs.
  • Social events.
  • Dog-friendly office spaces at select HQ locations.
  • Potential eligibility for a wellness subsidy, equity grants, and variable incentive compensation.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Gomining

Head of Product Marketing - GoBTC Pay

Gomining 11-50 Construction & Engineering

GoBTC Pay is seeking a GTM Lead to own the launch and market entry strategy for a new Bitcoin payments product across both merchant supply and payer demand.

Latvia Poland Serbia Georgia Spain Cyprus Full-time Lead Product Marketing Manager
Content Marketing
21 hours, 23 minutes ago
iSpot.tv

Sr. Product Marketing Manager

iSpot.tv 251-1K Media

iSpot is hiring a Sr. Product Marketing Manager to drive new business growth and customer adoption of new products and features for its TV and video advertising measurement platform.

United States Full-time Senior Product Marketing Manager
$114k-$154k
Content Marketing
1 day, 20 hours ago
Scanner

Senior Product Marketing Manager

Scanner 1-10 IT Services

Scanner is hiring a marketing lead to own end-to-end go-to-market marketing for its security data lake, helping shape positioning, launches, and demand for a fast-growing startup serving security teams and technical buyers.

United States Full-time Senior Product Marketing Manager
1 day, 21 hours ago
Roadie

Senior Product Marketing Specialist

Roadie 251-1K Road & Rail

Roadie, a UPS company, is hiring a Senior Product Marketing Specialist to shape positioning, launches, and driver app adoption through cross-functional product marketing.

United States Full-time Senior Product Marketing Manager
2 days, 20 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers