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Head of Performance Marketing

1 day, 13 hours ago
Philippines, South Africa
Contract
Executive
Digital Marketing Manager
Marketing and Growth
CRM E-commerce Facebook Ads Google Ads
Apply Now
D2B

D2B

D2B specializes in connecting Australian businesses with top offshore talent, facilitating the hiring process to help companies scale efficiently and effectively.

Professional Services
View All Jobs 23

Description

  • Develop and execute global paid acquisition strategies across Google Ads and Meta Ads for UK, European, and US DTC storefronts.
  • Manage and optimize monthly media budgets exceeding £2.8M to drive profitable customer acquisition.
  • Create localized, data-led growth plans for 12+ markets focused on customer acquisition, LTV, MER, and contribution margins.
  • Lead the transition of agency-managed Google and Meta accounts to in-house teams, establishing operating models, testing cadences, and knowledge transfer.
  • Lead, mentor, and develop Google and Meta Ads teams in Hyderabad, India, including technical audits, skill-gap assessments, and KPI frameworks.
  • Oversee account structures, bidding strategies, feed optimization, tracking architecture, and attribution models to resolve performance issues.
  • Partner with Creative, CRM, CRO, and Web Development teams on creative, landing-page, and full-funnel experimentation.
  • Own performance marketing P&Ls, reallocate investment toward high-yield opportunities, and provide commercial forecasts to executive leadership.

Requirements

  • 8+ years of progressive performance marketing experience in high-volume, fast-scaling DTC e-commerce environments.
  • Senior leadership experience managing £1M+ to £3M+ monthly paid acquisition budgets.
  • Proven experience marketing to UK and European consumer markets, including localized consumer behavior and regulatory considerations.
  • Advanced expertise in Google Ads, including Search, Performance Max, Shopping, and YouTube, and Meta Ads.
  • Experience with audience segmentation, signal optimization, conversion APIs, tracking frameworks, attribution, and feed optimization.
  • Demonstrated success scaling profitable e-commerce revenue while improving CAC, ROAS, MER, LTV, and contribution profit margins.
  • Experience leading distributed or offshore technical execution teams and willingness to travel frequently to Hyderabad, India.
  • Experience insourcing multi-brand, multi-region paid media operations from agencies is preferred.
  • Leadership experience in health, wellness, supplements, beauty, skincare, or pet wellness brands is preferred.
  • Experience collaborating with Amazon marketplace, CRM/retention, and data engineering teams is preferred.

Benefits

  • Monthly compensation of 25,000–35,000 ZAR or PHP 100,000–150,000.
  • Independent contractor work arrangement.
  • Working hours aligned with UK business hours.

Interested in this position?

Apply directly on the company website

Apply Now

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