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Content Strategist

3 hours, 41 minutes ago
United States
Contract
Senior
Content Strategist
Marketing and Growth
CRM GPT Keyword Research SEO
Apply Now
Cyngn

Cyngn

Cyngn brings autonomous capabilities to industrial vehicles like the BYD Forklift, Motrec Tugger, and Columbia Stockchaser. Cyanogen is reimagining mobile computing, giving power to the people to customize their mobile device and content experiences. T...

Automotive
11-50
Founded 2013
$185M raised
View All Jobs 6

Description

  • Establish the company’s messaging architecture and buyer voice across channels.
  • Develop persona-specific and vertical-specific messaging for operations, logistics, and manufacturing buyers.
  • Create a differentiation framework that consistently positions Cyngn’s key value points.
  • Refresh core sales enablement assets, including the sales deck, one-pagers, brochures, and battlecards.
  • Build a sales enablement library organized by deal stage and use case.
  • Develop ROI, payback, and case study materials that help buyers evaluate the business case.
  • Create and maintain brand voice guidelines and content governance standards.
  • Define core content pillars and build a content calendar aligned to campaigns, product milestones, and sales cycles.
  • Design AI-assisted content workflows to support scalable content production and adaptation.
  • Build an SEO strategy, initial long-form content assets, and measurement approach tied to organic pipeline contribution.
  • Develop a LinkedIn content strategy and cadence for the company’s primary organic channel.
  • Train the sales team on the new messaging and conduct call reviews to validate adoption and capture buyer language.
  • Document operational workflows and prepare a handoff package so an in-house owner can run the system after the engagement.

Requirements

  • 5–8+ years of experience in B2B content strategy, brand strategy, or product marketing.
  • Experience building unified messaging from fragmented inputs such as call recordings, CRM data, competitive research, and customer interviews.
  • Experience producing sales enablement materials that improve how reps position and close.
  • Strong SEO fundamentals, including keyword research and content architecture.
  • Hands-on experience with AI-assisted or agentic content workflows using tools like Claude or GPT.
  • Ability to translate complex technical products into buyer-focused language centered on outcomes rather than features.
  • Experience training or coaching sales teams on messaging and evaluating conversations through call recordings.
  • LinkedIn content strategy experience with demonstrated B2B audience growth.
  • Established as an independent contractor or consultancy and able to invoice as a sole proprietor or business entity.
  • Preferred: background in industrial, manufacturing, logistics, or supply chain technology, or the ability to become fluent quickly.
  • Preferred: prior fractional or contract experience at startup or growth-stage companies building systems from scratch and handing them off.
  • Preferred: familiarity with conversation intelligence platforms such as Gong or similar tools.
  • Preferred: exposure to ABM and vertical-specific campaign strategy.
  • Preferred: video editing and production experience.

Benefits

  • $25,000–$50,000 total contract value, paid against milestones.
  • Fully remote, US-based engagement with no travel required.
  • Independent contractor status with flexibility to set your own hours, tools, and methods within the scope of work.
  • Defined statement of work with milestone-based deliverables.
  • Work-for-hire structure with clear IP assignment under a standard contractor agreement and NDA.

Interested in this position?

Apply directly on the company website

Apply Now

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