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Principal Product Marketing Manager, Agentic AI

4 days, 10 hours ago
United States
Full-time
Lead
Product Marketing Manager
Product Management
Apply Now
Cyara

Cyara

Cyara is the world's leading Automated CX Assurance Platform provider, offering a comprehensive and easy-to-use customer experience testing software for contact centers. Their AI-powered platform helps leading brands deliver flawless customer journeys ...

IT Services
201-500
Founded 2006
$25M raised
View All Jobs 11

Description

  • Own positioning and messaging for Agentic CX assurance products.
  • Lead end-to-end go-to-market launches, including tiering, enablement, content, analyst and press briefings, and pipeline measurement.
  • Conduct buyer, customer, win/loss, and analyst research to inform market strategy.
  • Develop competitive positioning against AI evaluation tools, CCaaS-native testing, and manual QA alternatives.
  • Create sales enablement materials, including pitches, discovery questions, objection handling, and demo narratives.
  • Join sales calls and refine messaging and enablement based on buyer feedback.
  • Develop technical content such as solution briefs, analyst submissions, webinars, launch blogs, and conference sessions.
  • Partner with Product, Sales, Demand Generation, and Customer Success to connect product capabilities with customer-facing messaging.
  • Start as an individual contributor and grow into leading a team as the organization scales.

Requirements

  • 10+ years of B2B SaaS and AI product marketing experience.
  • At least 2 years in a senior or lead role independently owning a product portfolio.
  • Demonstrated record of launches that increased pipeline and bookings.
  • Strong, concise writing and presentation skills, with work samples required.
  • Ability to engage both technical product teams and executive CX buyers.
  • Experience selling to enterprise accounts through sales-led motions with long cycles and multiple stakeholders.
  • Experience marketing agentic AI, LLM applications, AI evaluation, or AI governance products (preferred).
  • Knowledge of non-determinism, hallucination risk, agent orchestration, and evaluation methodologies (preferred).
  • Background in customer experience or contact center technologies, including IVR, CCaaS, conversational AI, NLU, or operations (preferred).
  • Experience in QA, testing, observability, monitoring, or analyst relations with Gartner, Forrester, or Everest Group (preferred).

Benefits

  • Competitive pay and comprehensive benefits.
  • Flexible work options.
  • Employee recognition programs.
  • Focus on employee well-being.
  • Growth, learning, and development opportunities.
  • Inclusive, equal-opportunity workplace.

Interested in this position?

Apply directly on the company website

Apply Now

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