Director, Product Marketing

10 hours, 9 minutes ago
Full-time
Executive
Product Management
PAX

PAX

PAX is a leading company in the cannabis industry, offering exceptional vape, flower, and edible products for adults 21+. With a focus on consistent quality and memorable experiences, PAX delivers well-being through pure products and a genuine passion ...

Pharmaceuticals
201-500
Founded 2007

Description

  • Lead product marketing for PAX device and cannabis consumables portfolios.
  • Define target audiences, consumer needs, value propositions, positioning, and portfolio roles for products.
  • Translate consumer insights, category trends, and business data into product roadmap recommendations and business cases.
  • Shape portfolio architecture, pricing, and lifecycle strategies across markets, channels, formats, and price points.
  • Own go-to-market strategies for launches, line extensions, relaunches, and major portfolio initiatives.
  • Develop cross-functional launch briefs, channel plans, commercial requirements, and success metrics.
  • Adapt launches for e-commerce, domestic and international wholesale, and licensed dispensary channels.
  • Equip sales teams and partners with product stories, training, and tools to support sell-in and sell-through.
  • Monitor product performance and lead lifecycle initiatives including promotions, bundles, refreshes, expansion, repositioning, and end-of-life planning.
  • Lead post-launch business reviews and build repeatable processes for product launches and lifecycle management.

Requirements

  • 8–12+ years of experience in product marketing, portfolio strategy, or commercialization.
  • Demonstrated success leading complex product launches across multiple channels, markets, or business models.
  • Experience with consumer insight, segmentation, positioning, messaging, consumer-facing product copy, pricing, and go-to-market strategy.
  • Ability to translate consumer needs and technical product details into differentiated commercial stories.
  • Experience partnering with Product, Sales, Creative, Operations, and Finance teams.
  • Strong commercial and analytical judgment in evaluating market opportunities and product performance.
  • Exceptional communication and cross-functional influencing skills.
  • Ability to bring structure and momentum to fast-paced work with evolving priorities.
  • Hands-on ability to operate at both strategic and executional levels.
  • Experience in consumer tech, CPG, wellness, cannabis, or another regulated category; experience with wholesale, retail, DTC, and/or dispensary channels.
  • Willingness to travel approximately 25% for launches, partner meetings, and content campaigns.

Benefits

  • Base salary range of $160,000–$210,000.
  • Equity compensation.
  • Reasonable accommodations for individuals with disabilities during the hiring process and employment.

Interested in this position?

Apply directly on the company website

Apply Now

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