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Principal Product Manager - Discovery & Onboarding(Exchange)

1 month ago
Taiwan
Full-time
Lead
Product Manager
Product Management
Amplitude Hotjar Mixpanel Segment SQL UX Design
Apply Now
Crypto.com

Crypto.com

Crypto.com is a top cryptocurrency platform with 80M+ users, offering secure trading of Bitcoin, Ethereum, NFTs, and 250+ altcoins. Services include easy purchases, price alerts, portfolio growth, and on-chain staking.

Capital Markets
1K-5K
Founded 2016
View All Jobs 31

Description

  • Own the full landing-to-sign-up conversion journey, including behavioral analytics, funnel visibility, and experimentation.
  • Design and implement the event taxonomy, instrumentation, and real-time dashboards for pre-sign-up user behavior.
  • Run a high-velocity A/B testing program across landing pages and optimize page layout, messaging, trust signals, and CTA placement.
  • Own the post-sign-up onboarding funnel from email submission through KYC initiation, including conversion targets and step-level drop-off analysis.
  • Partner with Legal and Compliance to support regional onboarding variations without creating dead-end user experiences.
  • Design and own sign-up reward mechanics, including welcome bonuses, campaign incentives, eligibility rules, and redemption measurement.
  • Build fraud-resistance into sign-up incentives to protect against multi-accounting, disposable emails, and synthetic identity abuse.
  • Own the web, iOS, and Android sign-in experience and drive the shift toward passwordless-first authentication.
  • Own session management, device identification, account recovery flows, and protection against session hijacking and ATO.
  • Use AI-native tools and human-in-the-loop workflows to accelerate discovery, experimentation, and delivery.

Requirements

  • 6–8+ years of product management experience.
  • Experience at a high-growth technology company such as a crypto exchange, fintech, neo-bank, or multi-asset broker is preferred.
  • Proven ownership of a sign-up, onboarding, or authentication funnel end-to-end with measurable conversion improvements.
  • Hands-on experience with product analytics tools such as Mixpanel, Amplitude, Segment, or GA4.
  • Strong SQL skills for funnel queries and cohort analysis.
  • Experience designing event taxonomies and working with session-recording and heatmap tools.
  • Experience designing and running statistically valid A/B experiments, including handling peeking bias, sample ratio mismatch, and novelty effects.
  • Familiarity with experimentation platforms such as Optimizely, VWO, LaunchDarkly, or Statsig.
  • Comfort discussing OTP delivery architecture, FIDO2/WebAuthn/passkeys, session tokens, and ATO prevention with engineers.
  • Understanding of regional compliance requirements such as SCA, GDPR, and ePrivacy.
  • Demonstrated use of agentic AI tools such as Cursor, Claude Code, Gemini, or LibreChat with human-in-the-loop practices.
  • Strong UX judgment around information hierarchy, trust signals, CTA design, and onboarding flow sequencing across web and mobile.

Benefits

  • Competitive salary.
  • Medical insurance package with extended coverage for dependents.
  • Attractive annual leave entitlement, including birthday and work anniversary leave.
  • Flexible work hours and hybrid or remote work setup.
  • Internal mobility program with career alternatives and growth opportunities.
  • Crypto.com Visa card provided upon joining.

Interested in this position?

Apply directly on the company website

Apply Now

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