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Integrated Marketing Manager, (Sport, Partnerships, and Merchandise)

3 weeks, 1 day ago
Anywhere
Full-time
Senior
Marketing Manager
Project and Program Management
Content Marketing Influencer Marketing Social Media Marketing
Apply Now
CrossFit

CrossFit

CrossFit provides a comprehensive fitness program that emphasizes community engagement and scalable training methods to enhance health and physical performance for individuals of all ages and fitness levels.

Hotels, Restaurants & Leisure
1K-5K
Founded 1974
View All Jobs 2

Description

  • Develop integrated marketing strategies that drive interest in the CrossFit brand, including sport season participation, partnership engagement, and retail purchases.
  • Create customer activation programs and content that increase engagement with the existing community and attract new customers.
  • Execute integrated marketing campaigns across multiple channel touchpoints.
  • Manage multiple projects simultaneously and ensure deadlines and deliverables are met.
  • Collaborate with internal teams across sport, partnerships, retail, product, creative, and social to align messaging and execution.
  • Build strong relationships with external partners, agencies, and influencers to support collaboration opportunities.
  • Project manage initiatives from ideation through launch in partnership with cross-functional teams.
  • Identify industry trends, competitor activity, and consumer insights to inform marketing strategy.
  • Track campaign performance against KPIs and adjust strategies as needed to meet objectives.

Requirements

  • 5+ years of experience working on marketing campaigns.
  • Experience creating multi-channel marketing strategies and plans.
  • Strong project management skills with the ability to prioritize tasks and manage multiple initiatives at once.
  • Excellent interpersonal skills and the ability to balance differing priorities across teams.
  • A disciplined, flexible, self-starter mentality suited to a high-performing team.
  • Passion for CrossFit is strongly preferred.
  • Experience working cross-functionally with internal teams and external partners (preferred).

Interested in this position?

Apply directly on the company website

Apply Now

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