CourtAvenue

CourtAvenue helps brands enhance their digital presence by creating meaningful engagements through strategic, human-centered design and advanced technology, facilitating comprehensive digital transformation for ambitious organizations.

Media

Consumer Discretionary

51-200 (150)

Founded 2020

2 open positions

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Journey Orchestration Lead

12 hours, 23 minutes ago

United States

Full-time

Lead

Email Marketing Manager

Marketing and Growth

CRM Email Marketing Salesforce SQL

Apply Now

CourtAvenue

Media

51-200

Founded 2020

View All Jobs 2

Description

Design multichannel customer journeys across email, SMS, push, direct mail, and paid media, including entry criteria, branching, exits, suppression, and prioritization.
Translate CRM and lifecycle strategy into journey requirements and decisioning logic.
Build and configure journeys in platforms such as Salesforce Journey Builder, Adobe Journey Optimizer, Braze, and Iterable.
Define triggers and event signals with data teams and validate audiences and attributes for journey logic.
Govern journey libraries through naming, versioning, documentation, and conflict management.
Design A/B and multivariate tests, analyze results, and iterate on journey performance.
Partner with analytics teams to define journey-level KPIs and success measures.
Lead journey migrations between platforms or partners, including logic mapping and validation.
Collaborate with creative and content teams on modular content and dynamic personalization.
Present journey designs, performance insights, and recommendations to client stakeholders.

Requirements

6+ years of experience in CRM, lifecycle marketing, marketing automation, or customer journey design.
Hands-on experience with at least one enterprise journey orchestration platform.
Experience designing complex, multichannel customer journeys.
Strong understanding of audience segmentation, data-driven triggers, and decisioning.
Experience with testing and optimization methods.
Strong documentation and stakeholder communication skills.
Experience with multiple journey orchestration platforms (preferred).
Salesforce Marketing Cloud certification or equivalent platform certification (preferred).
Experience supporting high-volume B2C CRM programs, particularly in automotive, OEM, or dealer-network environments (preferred).
Working knowledge of SQL, AMPscript, or comparable scripting, and experience in MarTech consulting or agency delivery (preferred).

Benefits

Remote-first work environment with team members across the United States.
Opportunity to support multiple client engagements across industries and technology platforms.
Occasional travel or on-site client collaboration opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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