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Director, Advertising Growth & Marketing

3 hours, 16 minutes ago
South Korea
Full-time
Lead
Marketing Specialist
Marketing and Growth
Digital Marketing E-commerce
Apply Now
Coupang

Coupang

Coupang is a leading e-commerce company disrupting the industry with innovative services and a customer-centric approach.

Internet Software & Services
1K-5K
Founded 2010
View All Jobs 11

Description

  • Define and execute advertiser growth strategies across acquisition, activation, retention, and revenue.
  • Shape go-to-market strategies for advertising products, including positioning, segmentation, and commercialization.
  • Build scalable advertiser enablement programs, including onboarding, education, and lifecycle engagement.
  • Drive performance marketing and demand generation to grow a qualified advertiser base.
  • Establish measurement frameworks that connect marketing investment to business outcomes.
  • Translate data, customer insights, and market trends into business recommendations and action plans.
  • Represent advertiser needs and influence product, commercial, and customer experience decisions.
  • Build and lead a high-performing organization across growth marketing, go-to-market, and insights.
  • Partner with Product, Sales, Strategy, and Finance to align priorities and drive execution.
  • Establish operating mechanisms, forecasting, and performance management frameworks.

Requirements

  • Bachelor's degree and 15+ years of relevant experience.
  • 8+ years of people leadership experience, including leading managers and cross-functional teams.
  • Experience in high-growth technology, advertising, e-commerce, marketplace, or SaaS environments.
  • Strong analytical capabilities with experience translating data into business impact.
  • Proven track record of driving growth through marketing, customer lifecycle, or commercial strategy.
  • Experience building measurement frameworks, forecasting, and KPI-driven operations.
  • Ability to influence senior stakeholders and operate effectively in ambiguous environments.
  • Experience in advertising, ad-tech, retail media, or digital marketing preferred.
  • Experience partnering closely with sales organizations and owning revenue outcomes preferred.
  • Strong understanding of marketing technology, measurement, and attribution preferred.
  • MBA or equivalent advanced degree preferred.

Benefits

  • Full-time regular position.
  • 12-week probation period, which may be skipped, shortened, or extended for business purposes.
  • Recruitment process includes application review, phone interview, and onsite or virtual onsite interview.
  • Eligible applicants may receive preferential treatment under applicable employment protection laws in Korea.

Interested in this position?

Apply directly on the company website

Apply Now

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