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Senior Marketing Specialist

3 months ago
Malaysia, Singapore, Taiwan, Hong Kong
Full-time
Senior
Marketing Specialist
Marketing and Growth
Content Marketing Social Media Marketing
Apply Now
CoinMarketCap

CoinMarketCap

CoinMarketCap is the leading source for crypto market data, providing accurate and unbiased information for users to make informed decisions in the cryptocurrency space.

IT Services
11-50
Founded 2013
View All Jobs 6

Description

  • Assist in defining marketing objectives with senior leadership and translate them into actionable plans.
  • Support the execution of quarterly and annual marketing strategies and tactics.
  • Coordinate with business unit marketing leads and local/community management teams to expand the addressable market.
  • Manage project workflows across social media, web, chat, content, and video channels while tracking performance and improvement opportunities.
  • Partner with Brand and PR teams to maintain a consistent narrative about the company's role in the decentralized web.
  • Help manage a portfolio of products across multiple brands and customer segments.
  • Support campaign planning and budget tracking.
  • Leverage professional network and industry knowledge to support business development and team growth.

Requirements

  • 5–8 years of experience in technology, financial services, or fintech companies, including at least 2 years in a marketing specialist role.
  • Demonstrated ability to contribute to growth metrics such as web traffic, leads, client conversions, or revenue generation.
  • Demonstrated ability to use AI to improve work efficiency.
  • Familiarity with managing multi-brand or multi-audience product portfolios and a basic understanding of conversion funnels.
  • Experience supporting budget management and making data-informed recommendations on marketing program trade-offs.
  • Strong project management skills with keen attention to detail and the ability to juggle multiple priorities.
  • Experience engaging with user or developer communities to support technology adoption.
  • Comfortable working in a remote-first environment with diverse, distributed teams.
  • Collaborative mindset with the ability to communicate effectively with senior stakeholders.
  • Ability to tap into a professional network to support business objectives and team scaling efforts.

Interested in this position?

Apply directly on the company website

Apply Now

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