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B2B - Digital Marketing Lead

2 hours, 16 minutes ago
United States
Full-time
Senior
Digital Marketing Manager
Sales and Business Development
CRM Digital Marketing Generative AI Mailchimp Salesforce SEO
Apply Now
CookUnity

CookUnity

CookUnity is a prepared meal delivery service by award-winning chefs, offering flexible meal plans nationwide. With hundreds of gourmet options, customers can choose meals based on their preferences and dietary needs, enjoying restaurant-quality dishes...

Hotels, Restaurants & Leisure
251-1K
Founded 2015
$1M raised
View All Jobs 10

Description

  • Build and optimize nurture systems to improve lead-to-meeting and SQL conversion.
  • Own inbound lead flows with real-time follow-up, segmentation, and lead scoring.
  • Partner with Sales to increase pipeline contribution across the full inbound funnel.
  • Own CRM structure, lifecycle stages, routing, data integrity, and lead flow across systems.
  • Define, track, and improve funnel KPIs, reporting dashboards, and data hygiene.
  • Manage the external SEO agency, align priorities, and hold the agency accountable for traffic, rankings, and inbound leads.
  • Drive Smart Fridge user engagement and retention through Klaviyo and OneSignal.
  • Build real-time triggers for email, SMS, and push notifications to increase repeat usage.
  • Use AI and automation to scale lifecycle content and eliminate manual work across marketing systems.
  • Deliver executive-ready insights and recommendations on conversion, SQL volume, and pipeline contribution.

Requirements

  • 3–6 years of experience in lifecycle marketing, CRM, or demand generation.
  • Experience with tools such as Salesforce, Klaviyo, Mailchimp, OneSignal, and Zapier.
  • Strong understanding of the full funnel and conversion across the customer journey.
  • Owner mindset with the ability to identify gaps and build scalable systems.
  • Data-driven approach with focus on pipeline and revenue impact.
  • Ability to leverage generative AI to improve output quality and speed.
  • Experience working across marketing operations, CRM, or demand generation is required; SEO experience is a plus.
  • Ability to step into SEO work and make changes when needed is preferred.

Benefits

  • $75,000–$85,000 USD base salary.
  • Health insurance coverage.
  • 401(k) plan.
  • Unlimited PTO.
  • 4-week paid sabbatical after 5 years with CookUnity.
  • Paid family leave and compassionate leave.
  • Monthly CookUnity meal credits.
  • Fitness subsidies and other wellness perks.
  • Personalized Spanish coaching.

Interested in this position?

Apply directly on the company website

Apply Now

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