Product Marketing Manager, Security Products

1 month, 1 week ago
Full-time
Mid Level
Product Management
ConnectWise

ConnectWise

ConnectWise provides integrated software tools and services for technology companies, enabling efficient business management, service automation, and exceptional customer experiences worldwide.

Internet Software & Services
1K-5K
Founded 1982

Description

  • Develop and execute integrated go-to-market strategies for security products.
  • Create unified product positioning and messaging that differentiates the products in the market.
  • Develop ideal customer profiles, value propositions, and supporting sales tools.
  • Oversee security product launches and releases, coordinating cross-functional execution.
  • Monitor pre- and post-launch processes to improve efficiency and effectiveness.
  • Support customer-facing release webinars, analyst briefings, and other market engagements.
  • Partner with competitive intelligence to assess market opportunities and threats.
  • Assist with marketing campaigns, communications, and sales programs to drive demand.
  • Manage positioning and messaging for product expansion strategies.
  • Continuously improve team processes and serve as a subject matter expert on security products.

Requirements

  • Bachelor’s degree in a related field or equivalent business experience.
  • 4+ years of relevant experience in product marketing or heavily outbound product management.
  • Track record of successfully bringing security products to the SMB or enterprise market.
  • Strong background in marketing security products to businesses, enterprises, and government agencies.
  • Exceptional customer service and indirect leadership skills.
  • Strong organizational skills with the ability to develop and execute GTM plans.
  • Excellent presentation, verbal, and written communication skills, including blogging and collateral development.
  • Ability to communicate effectively with executive leadership, stakeholders, and mixed business/technical audiences.
  • Track record of successfully using AI tools and systems to shape content, assess the market landscape, and tune messaging.
  • Ability to work in a fast-paced environment with multiple, shifting priorities.
  • Onsite, hybrid, or remote work depending on location.
  • Willingness to travel 10-20%.

Interested in this position?

Apply directly on the company website

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