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Paid Media Strategist

2 hours, 45 minutes ago
Anywhere
Full-time
Senior
Paid Media Specialist
Marketing and Growth
Google Ads Google Analytics TikTok
Apply Now
Colibri Group

Colibri Group

Colibri Group specializes in providing comprehensive professional learning solutions, particularly through its leading real estate schools, which empower both aspiring and seasoned real estate professionals to enhance their careers.

Diversified Consumer Services
1K-5K
Founded 1928
View All Jobs 28

Description

  • Own the end-to-end strategy and daily execution of paid search, paid social, and display campaigns.
  • Lead weekly, monthly, and quarterly business review reporting with clear narrative and strategic context for leadership.
  • Manage a multi-million-dollar annual media budget within a seasonal education cohort model.
  • Develop and apply full-funnel contribution methodology for a subscription-based business model.
  • Lead agency and platform partner relationships and ensure accountability for performance.
  • Identify and implement operational efficiencies that create measurable business value.
  • Translate campaign data and customer insights into actionable recommendations for stakeholders.
  • Partner with leadership to align paid media strategy with broader business objectives.
  • Support M&A onboarding by auditing, optimizing, or building paid media strategies for acquired brands.

Requirements

  • 6–9 years of paid media experience, with agency background preferred.
  • Proven experience managing and developing a performance marketing team.
  • Bachelor's degree in business, marketing, or a related field.
  • Hands-on proficiency with Google Ads, Meta, TikTok, YouTube, and Bing Ads.
  • Strong command of performance marketing KPIs including ROAS, ROI, CPA, CPL, and LTV in a subscription-based business model.
  • Advanced analytical skills in Excel or Google Sheets.
  • Familiarity with AI tools, with Claude preferred.
  • Experience activating first-party data within ad platforms to reach ideal customer profiles.
  • Proficiency with Google Analytics or comparable web analytics platforms.
  • Clear, confident communication skills with the ability to present to senior stakeholders.
  • Self-starter mindset with the ability to manage competing priorities independently and cross-functionally.

Interested in this position?

Apply directly on the company website

Apply Now

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