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Social Media Manager / Content Creator

3 hours, 19 minutes ago
United States
Full-time
Senior
Content Writer
Marketing and Growth
Content Marketing Cybersecurity Figma SEO
Apply Now
Coalfire

Coalfire

Coalfire is a cybersecurity advisor that helps organizations avert threats, reduce risk, and turn security into a competitive advantage, fueling their success.

Internet Software & Services
251-1K
Founded 2001
$9M raised
View All Jobs 15

Description

  • Own and manage Coalfire’s social media content calendar and publishing cadence across priority channels.
  • Create original content across social posts, campaign copy, short videos, motion snippets, executive content, event recaps, customer story highlights, webinar promos, and digital brand assets.
  • Write audience-first copy that turns complex cybersecurity, compliance, and AI topics into clear, engaging stories.
  • Develop narratives, hooks, and story arcs that make technical subject matter more accessible and memorable.
  • Edit video content for social and campaign use, including webinars, interviews, event footage, demos, and thought leadership clips.
  • Develop or adapt visual assets such as social graphics, quote cards, carousels, motion graphics, thumbnails, and promotional materials.
  • Partner with marketing leaders, designers, campaign owners, executives, and subject matter experts on launches, campaigns, events, webinars, case studies, and research.
  • Repurpose long-form content into multi-channel assets across reports, blogs, webinars, presentations, podcasts, video, and events.
  • Manage day-to-day publishing, scheduling, and platform operations using social management tools such as Sprout Social or similar workflows.
  • Support employee advocacy efforts by activating internal voices and encouraging broader participation across the business.
  • Monitor channel performance and produce reporting on engagement, audience growth, content performance, website traffic, form fills, qualified leads, and other business outcomes.
  • Stay current on platform changes, content trends, storytelling formats, and creative best practices, and translate insights into recommendations.
  • Protect brand integrity by ensuring external communications align with brand guidelines, social media guidance, and confidentiality expectations.

Requirements

  • 5–7 years of experience in social media, content marketing, digital content creation, brand journalism, communications, or a related B2B content role.
  • Experience managing social media strategy and execution for a fast-paced B2B company or startup.
  • Background in technology, cybersecurity, SaaS, or professional services is preferred.
  • Exceptional writing, editing, and storytelling skills.
  • Ability to translate technical or compliance-focused topics into clear, engaging, high-impact content.
  • Experience producing short-form video, visual storytelling assets, and campaign content from concept through final delivery.
  • Experience with video editing and content production tools such as Adobe Creative Suite, Premiere Pro, CapCut, Canva, Figma, or similar platforms.
  • Ability to create or direct on-brand graphics and visual assets optimized for digital performance.
  • Proven ability to build content calendars, manage deadlines, and keep multiple campaigns and deliverables moving with strong attention to detail.
  • Experience partnering cross-functionally with designers, marketers, executives, and subject matter experts.
  • Strong analytical mindset with experience using performance data to refine strategy and connect content performance to business outcomes.
  • Familiarity with employee advocacy, social listening, and social media management platforms.
  • Comfort working independently while collaborating effectively across a small, high-performing marketing team.
  • Bonus points for experience in startups, cybersecurity, compliance, cloud, AI security, or other highly technical B2B categories.
  • Bonus points for experience supporting executive social presence and thought leadership.
  • Bonus points for repurposing long-form assets such as webinars, research, reports, customer stories, and event content into social-first content.
  • Bonus points for working knowledge of SEO, paid social, and demand generation alignment.
  • Bonus points for experience capturing content from live events, conferences, webinars, or customer programs and turning it into polished storytelling assets.

Benefits

  • Flexible work model with the ability to choose when and where you work most effectively, including home or office.
  • Paid parental leave.
  • Flexible time off.
  • Certification and training reimbursement.
  • Digital mental health and wellbeing support membership.
  • Comprehensive insurance options.
  • Opportunities to join employee resource groups and participate in in-person and virtual events.

Interested in this position?

Apply directly on the company website

Apply Now

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