Director, Product Analytics & Strategy

1 month, 1 week ago
Full-time
Executive
Data Science and Analytics
ClassWallet

ClassWallet

ClassWallet revolutionizes school finance with a virtual wallet solution, streamlining payments and connecting funders, buyers, and suppliers in a paperless environment to save billions in transaction costs.

Diversified Financial Services
11-50
Founded 2014
$104M raised

Description

  • Own the identification, evaluation, and prioritization of adjacent market opportunities in the Public Sector and SLED markets.
  • Lead TAM analysis for potential markets, including sizing, segmentation, competitive landscape, and entry requirements.
  • Define the features, capabilities, partnerships, and investments needed to enter and win in new markets.
  • Build and present market expansion business cases to executive leadership and the board.
  • Monitor market trends, customer needs, and competitive dynamics to identify new growth opportunities.
  • Serve as a key voice in setting the strategic direction of the product and solution portfolio.
  • Translate market insights, customer feedback, and competitive intelligence into product positioning and roadmap input.
  • Partner with Product Management to align the roadmap with current customer needs and future market opportunities.
  • Define and maintain ideal customer profiles and buyer personas across existing and target markets.
  • Act as the primary liaison between Sales, Client Success, Product, and Marketing to ensure alignment on priorities.

Requirements

  • 8+ years of experience in product analytics, strategy, or market intelligence.
  • Proven success within Public Sector and SLED markets.
  • Experience at a growth-stage B2B or GovTech technology company.
  • Deep expertise in TAM analysis, market sizing, and go-to-market strategy for government entities.
  • Demonstrated ability to influence product direction and roadmap through market insight.
  • Strong cross-functional collaboration skills across Sales, Product, and Executive teams.
  • Exceptional written and verbal communication skills, including executive-level presentation ability.
  • Data-driven decision maker with strong analytical and research capabilities.
  • Hands-on knowledge of Public Sector market research and procurement tools such as GovWin IQ, Industry Navigator, or similar platforms (preferred).
  • Experience in market expansion or new vertical entry at a SaaS or technology company (preferred).
  • Familiarity with competitive intelligence tools and frameworks such as Crayon, Klue, or G2 (preferred).
  • MBA or advanced degree in business or a related field (preferred).

Benefits

  • Positive, family-oriented team environment.
  • Culture of encouragement, positive reinforcement, and gratitude.
  • Healthy work-life balance.
  • Excellent salary commensurate with experience.
  • Benefits commensurate with experience.
  • Equal Opportunity Employer status.

Interested in this position?

Apply directly on the company website

Apply Now

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