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Growth Marketer (East Coast)

3 hours, 28 minutes ago
United States
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
Email Marketing HubSpot SEMrush SEO
Apply Now
BuildingLink

BuildingLink

BuildingLink provides a comprehensive community management software designed specifically for property management professionals in the multifamily housing industry, enabling streamlined operations and enhanced resident experiences for condominiums, hom...

Real Estate
51-250
Founded 2000
View All Jobs 2

Description

  • Own the strategy for expanding revenue within existing customer accounts, including upsell, cross-sell, and portfolio expansion opportunities.
  • Design, execute, and optimize revenue-focused campaigns across email workflows, newsletters, webinars, in-product messaging, and account-based marketing programs.
  • Monitor campaign and account performance, analyze results, and provide actionable insights to improve ROI and average revenue per account.
  • Partner with Sales to develop account-specific programs, messaging, and assets that support upsells, cross-sells, and shorter sales cycles.
  • Collaborate with Product and CX on go-to-market plans for new features, upgrades, and offerings that drive incremental revenue.
  • Create marketing assets such as case studies, testimonials, landing pages, and email templates to support growth initiatives.
  • Analyze customer portfolio data to segment audiences, identify high-opportunity accounts, and prioritize growth initiatives.
  • Lead testing and optimization across campaigns, landing pages, workflows, and other channels using performance data to scale what works.
  • Develop innovative customer marketing approaches and share best practices to improve overall marketing effectiveness.
  • Deliver regular reporting on revenue impact, campaign performance, and growth opportunities to marketing leadership.

Requirements

  • 4-6 years of experience in customer marketing, account-based marketing, or growth marketing focused on existing customers.
  • Proven track record of driving revenue growth, upsells, or cross-sells within existing customer accounts.
  • Advanced HubSpot fluency across all Hubs, including Marketing, Sales, CMS, and Service.
  • Hands-on experience building campaigns, workflows, landing pages, and dashboards in HubSpot.
  • Proficiency with Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
  • Advanced experience with GA4 for website analytics and performance tracking.
  • Experience with SEMrush or an equivalent SEO/competitor research tool.
  • Experience with Pendo software.
  • Excellent written and verbal communication skills with the ability to craft revenue-focused messaging.
  • Data-driven mindset with experience analyzing campaign performance and ROI.
  • Experience creating marketing content such as case studies, testimonials, or targeted campaign assets.
  • Experience working in SaaS or technology sectors, preferred.
  • Familiarity with the residential industry, including condominiums, HOAs, multifamily residential, or proptech, preferred.
  • Experience in written brand storytelling and in-depth content creation, preferred.
  • Portfolio showcasing marketing campaigns, content creation, and measurable results, preferred.

Benefits

  • Annual base salary of $115K - $125K.
  • Annual bonus.
  • Remote-first work environment with flexible PTO.
  • Birthday holiday and Summer Fridays.
  • Paid parental leave and bereavement leave.
  • Medical, dental, and vision benefits, plus company-sponsored HRA, short-term disability, long-term disability, and life insurance.
  • 401(k) with 4% matching.
  • Professional development opportunities and a culture that emphasizes autonomy, flexibility, career growth, promotion, and performance recognition.

Interested in this position?

Apply directly on the company website

Apply Now

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