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Senior Manager, Affiliate

1 month, 1 week ago
United States
Full-time
Senior
Influencer Marketing
Sales and Business Development
Affiliate Marketing E-commerce Influencer Marketing
Apply Now
Bryan Johnson - State Farm Insurance Agent

Bryan Johnson - State Farm Insurance Agent

State Farm is a well-established insurance company founded in 1922, with a commitment to fairness and customer service. They offer a wide range of financial products and services to help customers manage their present and plan for the future.

Diversified Financial Services
Founded 1922
View All Jobs 24

Description

  • Build and manage Blueprint’s affiliate program end-to-end, including platform setup, partner recruitment, commission architecture, tracking integrity, and ongoing optimization against CPA and revenue targets.
  • Own publisher and media partnerships across editorial, review, comparison, and high-intent health and wellness content properties, including partners managed through affiliate networks such as AWIN and Impact.
  • Identify and recruit partners whose audiences align with Blueprint’s product positioning and whose content standards meet the brand bar.
  • Manage Blueprint’s presence across creator-commerce and social commerce platforms including LTK, ShopMy, TikTok Shop, and Meta/Instagram Shop.
  • Recruit, onboard, and convert high-performing partners into consistent revenue drivers through outbound sourcing, structured onboarding, performance challenges, and tiered incentives.
  • Activate partners at scale through offer calendars, posting prompts, and commission-based motivators that drive output while protecting margin.
  • Build and manage commission structures and performance bonus frameworks with full accountability to unit economics.
  • Partner with Paid Media on attribution methodology to ensure affiliate-driven revenue is measured accurately and incrementally.
  • Partner with Organic Growth to prioritize initiatives for LLM visibility.
  • Define, track, and report KPIs across the affiliate portfolio for cross-functional stakeholders and senior leadership.

Requirements

  • 6–8 years of affiliate marketing experience within health, wellness, longevity, CPG, or e-commerce.
  • Direct ownership of program strategy, budget, and outcomes.
  • Experience building and scaling affiliate programs from zero, including platform setup, partner recruitment, commission architecture, and performance optimization.
  • Deep platform fluency across Impact, ShareASale, AWIN, LTK, ShopMy, TikTok Shop, Meta/Instagram Shop, and comparable tools.
  • Strong command of attribution methodology including last-click, multi-touch, and incrementality testing.
  • Experience working alongside a performance media team and understanding affiliate’s role in broader measurement.
  • Proven ability to build commission structures and financial models with full accountability to CPA and incremental revenue.
  • Strong negotiation and contract management experience across publisher, creator-commerce, and social commerce partnership structures.
  • Experience building affiliate programs at a supplement, health, or wellness DTC brand preferred.
  • Familiarity with FTC disclosure requirements for affiliate content in health and wellness verticals preferred.
  • Experience with fraud detection and invalid traffic monitoring preferred.
  • Hands-on experience with Amazon Creator Connections preferred.
  • Experience working cross-functionally with Creative, Influencer, and UGC teams preferred.

Benefits

  • Salary range of $150,000–$180,000.
  • Equity package.
  • Benefits package.

Interested in this position?

Apply directly on the company website

Apply Now

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