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Director/Sr. Director, Discoverability

3 weeks, 1 day ago
United States
Full-time
Lead
SEO Specialist
Marketing and Growth
HTML LLM SEO
Apply Now
Bryan Johnson - State Farm Insurance Agent

Bryan Johnson - State Farm Insurance Agent

State Farm is a well-established insurance company founded in 1922, with a commitment to fairness and customer service. They offer a wide range of financial products and services to help customers manage their present and plan for the future.

Diversified Financial Services
Founded 1922
View All Jobs 24

Description

  • Own the full domain migration strategy, including redirect and canonical architecture before content is built on URLs that will need to move.
  • Deploy llms.txt, robots.txt, and Schema.org structured data across web properties to create direct LLM citation infrastructure.
  • Build sameAs schema to link Blueprint and other Bryan Johnson brands as the same entity.
  • Develop citation authority for new brands such as Immortalism, Warriors and Caretakers, and Don't Die before launch.
  • Manage the YouTube transcript pipeline for 1,012 videos and 390M views, converting transcripts into indexed HTML at a rate of 50 pages per week.
  • Oversee Wikipedia strategy, including the Don't Die philosophy article submission and Bryan Johnson biographical updates through a disclosed COI editor.
  • Manage Wikidata entity migration by adding founded-by relationships and creating linked entities before the domain migration.
  • Brief and manage specialist contractors and vendors across technical SEO, content, transcripts, schema, LLM tracking, Wikipedia, and PR.
  • Run the weekly LLM citation tracking protocol.
  • Grow and manage the discoverability team as Blueprint scales.

Requirements

  • 10+ years of experience in SEO, growth, or digital media.
  • Direct experience managing a major domain migration in the GEO era.
  • Practical knowledge of 301 redirects, canonical tags, sameAs schema, and Wikidata migrations.
  • Experience shipping an llms.txt file and tracking resulting LLM citation pattern changes.
  • Strong understanding of how LLMs are trained and how citation authority accrues.
  • Experience managing cross-functional teams of contractors, freelancers, and vendors simultaneously.
  • Familiarity with AI search visibility platforms such as Profound, Otterly.AI, or equivalent.
  • Comfort operating in a fast-paced environment with high standards and minimal bureaucracy.
  • Background in health, science, or longevity media is preferred.
  • Experience with programmatic content at scale, ideally a 500+ page pipeline without triggering a thin-content review.
  • Familiarity with the Wikipedia COI disclosure process and Wikidata editing is preferred.
  • Experience with Schema App or similar managed schema deployment services is preferred.
  • Strong familiarity with scientific or clinical data and the ability to assess what makes a claim LLM-citable is preferred.

Benefits

  • Salary range of $175,000-$260,000.
  • Equity package.
  • Benefits included.

Interested in this position?

Apply directly on the company website

Apply Now

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